Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. It is a content site, so rather than silly things like page views you use Loyalty (more on this below) and you also show consumption of videos (events). Try to look at your top 25 campaigns and compare conversion rate. So go forth and multiply!

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Data driven paid search campaigns! You can click on the Export button and save the resulting Excel file.

Search 103

Search PPC Matching Analytics 103

ConversionXL

MAY 27, 2020

Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets. Another great example of linkable assets are pages that aggregate industry stats, like this one. The cost per link can go through the roof, and traditional PR campaigns are able to get links only to specific pages, often your homepage.).

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

FEBRUARY 22, 2010

The advent of rich experiences such as video, Ajax, and Flash means no page views, which makes it difficult for monitoring software to capture data accurately. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5:

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Usually converts well: Teaching video.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

Metrics 166

Metrics Marketing Search SEO 166