Aggregator Channel Marketing PPC 
ConversionXL
NOVEMBER 23, 2022
It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.
The Startup Magazine
JULY 9, 2020
Have you tried using digital marketing strategies to your advantage during this tough economic period? Even during the pandemic, enterprising startups, have bet big on digital marketing. In this article, we look at the top five ways startups can use digital marketing to grow. Branding and exposure. Lead Generation and Sales.
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ConversionXL
AUGUST 19, 2020
It’s the same for search engine marketing. PPC has a role. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own.
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research.
Occam's Razor
AUGUST 12, 2013
than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.
ConversionXL
OCTOBER 13, 2015
So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.
Duct Tape Marketing
JANUARY 7, 2020
Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. While it might be tempting for you to hand over full control to a PPC firm, that’s risky.
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