Aggregator Channel Retention Web 
ConversionXL
SEPTEMBER 13, 2018
You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention. Google Analytics excels at revealing your traffic sources.
Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. If you have multiple versions of your product, how many are web vs. mobile? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Retention / Churn. How many through SEM?
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Startup Lessons Learned
AUGUST 24, 2009
Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.
Startup Lessons Learned
APRIL 14, 2009
Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Now that Im in a web based company Im finding a difficult match the framework, culturally. Perhaps thats a fallacy?
Occam's Razor
MAY 2, 2017
They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR.
Austin Startup
FEBRUARY 25, 2010
The cloud-based Social Middleware Platform sits between business users and public social networks, giving enterprises the control, security and visibility they need to transform the social Web into a viable business channel.&# Companies and partners win by leveraging innovative technologies that are freely available.
www.kalzumeus.com
AUGUST 13, 2012
This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. How are you reading it right now?
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