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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Mixpanel also tracks acquisition sources but, in its tracking and reporting, emphasizes what those users do, not the raw visibility of web pages. Engagement, conversion, and retention.

Analytics 119
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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

So Westlaw created Peer Monitor, which aggregates anonymized data on firms’ financial and operational performance, collected from participating clients with their permission — and this turned into a lucrative new business. The company was having a noticeable customer retention issue several years ago.

Customer 168
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St. Louis Startups Strut Their Stuff

ReadWriteStart

On Wednesday, a group of 13 companies presented to 50 investors, looking to raise an aggregate of $16 million in capital. DiningCircle.com is aimed at handling real-time Web-enabled restaurant reservations. It is all about the Web. Two events this week in St. Louis show how vibrant the startup ecosystem has become there.

St. Louis 127
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10 Top Marketing Content Sources For Your Startup

Startup Professionals Musings

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area.

Widget 286
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10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area.

Widget 233
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

If you have multiple versions of your product, how many are web vs. mobile? Retention / Churn. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? Measuring viral adoption is obviously important. How do the mobile customers break down by device type? In 6 months? In 3 months?

Metrics 346
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10 Top Content Marketing Tips for Your Startup

Startup Professionals Musings

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area.

Widget 256