Mixpanel vs. Google Analytics: The 2018 Guide
ConversionXL
SEPTEMBER 13, 2018
You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Mixpanel also tracks acquisition sources but, in its tracking and reporting, emphasizes what those users do, not the raw visibility of web pages. Engagement, conversion, and retention.
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