article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

There you want to look at things in clumps and aggregates. But in an account-based marketing thing, you might even want to throw up some things like Demandbase on the high end to LeadLander on the low end that do help you resolve IP addresses into companies, so you know which companies hit your website. What are you trying to sell?

B2B 48
article thumbnail

Is This Startup Ready For Investment?

Steve Blank

However, accelerator Demo Days are a combination of graduation ceremony and pitch contest, with the uncomfortable feel of a swimsuit competition. Other than “I’ll know it when I see it”, there’s no formal way for an investor attending Demo Day to assess project maturity or quantify risks. Diagnostics.

Incubator 312
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Account-Based Marketing Software & Tools

ConversionXL

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

If I can discern intent why do I need demo/psycho data? And I'm totally ignoring that demo/psycho data is deeply inferred and algorithmized. Both at improving your digital engagement and acquisition effectiveness, and at weaning your leadership away from the shiny hollow demo/psycho obsession. Look at popular categories.

Metrics 60
article thumbnail

Startup Resources

www.vccafe.com

IP Location Tools. British Library Business & IP Centre : Funded by the London Development Agency, the British Library supports inventors, small businesses and entrepreneurs from that first spark of inspiration to successfully launching and developing a business. Lodestone Innovation Partners (IP) Ltd are spin-out specialists.