Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. Google Keyword Planner. Here's an example.

Search 154

Search SEO Analytics Engineer 154

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Both Sides of the Table

FEBRUARY 21, 2010

Our publisher distribution network reaches in the tens of millions of unique users and is comprised of “head end&# stars as well as many “mid tier&# and “long tail&# publishers. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Genuine VC

JULY 14, 2008

It’s been amazing to see Google (98% of its video traffic comprised of YouTube) steadily increase its market share for six months straight (see chart below where I aggregated the info from a few months of ComScore press releases). It seemed as though this juggernaut was defying a strong current internet trend – the deportalization of content.

Video 100

Video .Net Distribution Aggregator 100

Genuine VC

JULY 14, 2008

It’s been amazing to see Google (98% of its video traffic comprised of YouTube) steadily increase its market share for six months straight (see chart below where I aggregated the info from a few months of ComScore press releases). It seemed as though this juggernaut was defying a strong current internet trend – the deportalization of content.

Video 100

Video .Net Distribution Aggregator 100

ConversionXL

SEPTEMBER 10, 2019

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. My whole growth system fell apart, and I learned a lot of tough lessons about the limits of growth programs. Finding winners was never my biggest problem when running a growth program. Maybe not.

Conversion 133

Conversion Technical Review Channel Engineer 133

Up and Running

MAY 1, 2014

Distribution. For product companies, a distribution plan is an important part of the complete business plan. Distribution is how you will get your product into the hands of your customers. Here are a few common distribution models that you may consider for your business: Direct. Retail Distribution.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. But how do we distribute credit for the conversions across all those channels? Multi-channel attribution across digital channels. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck. With advertising revenue in a tailspin, it is more important than ever.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JULY 1, 2013

More revenue! #2: And it is not up that much because our Search program is simply not ambitious enough? Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective. Go do one for your own site.

Search 135

Search Analytics PPC Green 135

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. At that scale, you can reach billions of dollars in revenue. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

AUGUST 9, 2016

It has been a great way to immediately influence revenue for my ecommerce engagements. The latter is particularly useful as an aggregated view for senior executives. This report is the only place you can see distribution of days to purchase for Assisted Conversions. Try it when you are in the Store demo account. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

abovethecrowd.com

DECEMBER 18, 2017

Most large healthcare IT systems are chosen based on one primary objective: revenue management. healthcare system is complex and difficult, and most of these large EHR systems’ number one purpose is to deliver revenue. Spending wisely allows them to get more and more products and services under their given plan or program.

Customer 59

Customer Technical Review Venture Capital Software Review 59

Both Sides of the Table

JUNE 29, 2011

The Amazon AWS-led revolution of startup innovation has led to a massive increase in the aggregate number of startups. In addition it is much easier to get distribution than it was in the pre Facebook, pre iPhone world. I believe that most companies can exist in the experimentation mode for 3-4 years. They should start “lean.&#

Venture Capital 296

Venture Capital Software LP Early Stage 296

VC Cafe

JUNE 18, 2012

Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD. We live, think and breathe digital music distribution. Now your SD content can be turned into True HD.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

SEPTEMBER 29, 2009

I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution).

Campaign 128

Campaign Analytics Metrics Search 128

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. So from day one, my knowledge about how to do a startup was zero. Back to the top.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Occam's Razor

JANUARY 28, 2013

It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! I love this.

Web 164

Web Design Marketing Security 164

mashable.com

SEPTEMBER 22, 2008

Invoice Journal – Free invoicing program. endeve – Issue invoices, manage clients and check revenues all in one place. clickbook – A free online booking and scheduling program. Conferences, Presentations & Meetings Expectnation – A conference program organizing software.

Software Review 78

Software Review Social Media Social Network Software 78

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. This is the blog post I needed to read.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). Where is it? Most likely in Excel. Where is it?

Metrics 151

Metrics Web Analytics CPA 151

VC Adventure

APRIL 19, 2020

Overall, despite the size and scale of the existing aid packages, I think more needs to be done to help prop up the economy and especially to target some of the businesses that need and deserve help but are being left behind by the current programs. PPP Program. – Expand the program beyond the current $349Bn, of course.

SBIR 105

SBIR SBA Distribution Programming 105

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Craze Productions. GoNet Systems. Logia Group. Mce Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Up and Running

DECEMBER 9, 2014

Two, revenue. Many business owners today really think of financials as being about the past, how much revenue have we had, how much cost did we have. Inaudible 00:27:51] leading indicator to help you know where your revenue will be over the coming weeks and months but you can actually apply the same concept on the cost side as well.

Small Business 95

Small Business Finance Forecast Metrics 95

ConversionXL

OCTOBER 4, 2018

As Andrew Pearson of Intelligencia notes, “Without significant hardware investments, predictive analytics programs either weren’t possible or too slow to be useful.”. Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

MAY 25, 2017

Salary tends to be a metric that doesn’t fall on a normal distribution – rather, a few people make a ton of money and that skews the mean. Outliers can affect A/B test results as well, particular when you’re optimizing for a metric like average order value or revenue per visitor. Image Source.

Conversion 103

Conversion Metrics Salary Jordan 103

pandodaily.com

NOVEMBER 29, 2012

Firms like Accel and Greylock and Menlo Ventures announced discovery or seed funds, while other firms like Sequoia Capital and Andreessen Horowitz pioneered stealthy scout programs to give entrepreneurs their money, whether they knew it or not. iOS App Store revenue still dwarfs Google Play’s, but the challenger is catching up fast.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93