Aggregator eCommerce Europe Marketing 
Both Sides of the Table
SEPTEMBER 17, 2013
So why is online video such an attractive market to build a startup? Europe is roughly the same as the US. Europe is roughly the same as the US. These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. We like sight, sound & motion.
Occam's Razor
SEPTEMBER 24, 2012
This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
OCTOBER 13, 2015
people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t? How did that effect their average order value?
klinger.io
JANUARY 17, 2014
Andreas Klinger #product #metrics #marketing Startup Lessons Learned. In case of exploration it usually doesn’t matter too much if we have only little historic data , or that we need to jump through a few hoops (aggregate from several tools, export to excel/R, etc). Fix your bounce rate (esp important for content marketing).
ConversionXL
JUNE 21, 2015
It’s among the very best CRO events in the world, and of course in Europe. Never start a marketing campaign without a dedicated landing page. Paras Chopra ( VWO ): What Digital Marketing Can Learn from the World of Product Management. Marketing is almost equivalent to product management. Flip them around if needed.
ConversionXL
MARCH 26, 2014
While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. As you can see, factors like bounce rate, page visits, total revenue, and ecommerce conversion rates for the individual test variants are displayed offering a deeper insight than you’d get from you test tool by default.
Lightspeed Venture Partners
DECEMBER 3, 2010
Saving money online has been a real driver of ecommerce growth in 2010. Finding money online (principally online lending) has not seen the same level of explosive growth in the US, although in Europe and India there has been real growth in microlending (including “pay day loans”) from companies ranging from Wonga to SKS Finance.
Expert insights. Personalized for you.
339 
Let's personalize your content