Aggregator eCommerce Internet Metrics 
Up and Running
AUGUST 24, 2020
You’ve likely noticed a few of them as you’ve transitioned your team to working remotely or explored launching an eCommerce platform. Internet of Things. While AI helps businesses make sense of their data, the Internet of Things (IoT) helps capture and deliver data from a plethora of interconnected devices.
ConversionXL
AUGUST 19, 2016
Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.
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This is going to be BIG.
MAY 26, 2022
You’d like to believe the world is completely meritocratic—that you’ll put your heads down to work on your company, hit all your metrics, and just show up on the doorstep of a VC firm who will just be bowled over at the fantastic little company you’ve created. What are those people finding when they poke around your internet presence?
Occam's Razor
OCTOBER 14, 2014
Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"
ConversionXL
JUNE 9, 2019
Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. Sites have been using well-selected images to boost conversion rates since the dawn of internet, and with good reason. They have separate options for ecommerce tracking.
Occam's Razor
APRIL 21, 2014
I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If you have a lot of them, aggregate them up. Fruition Internet Marketing.
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