Up and Running

AUGUST 24, 2020

You’ve likely noticed a few of them as you’ve transitioned your team to working remotely or explored launching an eCommerce platform. Simply put, IoT is a combination of sensor and data analytics systems, helping businesses aggregate metrics to make more accurate decisions. Marketplaces Like Upwork.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

ConversionXL

APRIL 18, 2019

This answer has to be correct and complete, and can be displayed in a relatively small amount of space: the size of a mobile phone screen. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists. displays aggregators when you’re an individual site, or vice versa). In SERPs, Google shows its hand.

Search 126

Search Aggregator New York SEO 126

ConversionXL

SEPTEMBER 13, 2018

When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Real-time reporting can also help large ecommerce companies manage their products. In McGaw’s experience, “If you have a web app and mobile app, Google Analytics is pretty shitty at tying those users together.”.

Analytics 119

Analytics Technical Review Acquisition Retention 119

This is going to be BIG.

FEBRUARY 22, 2010

Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

AUGUST 31, 2017

Apptimize is a testing tool focused on mobile optimization and is a perfect choice if mobile is an important platform for your business. Most importantly, you’ll be able to continuously A/B test and optimize across platforms (desktop, mobile web, apps). Pricing for Adobe Target is available on request.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

SEPTEMBER 24, 2012

You've deployed five, six or 15 web analytics tools on your website/mobile app. and some people will click on that URL and come to our website (desktop or mobile). Number of downloads of our latest mobile app from Facebook visitors. But not, ever, in aggregate.]. from those clicks. Number of qualified leads.

Metrics 165

Metrics Advertising Marketing Social Media 165

thebarefootvc

JANUARY 15, 2020

These new entrants will also likely provide services that we don’t foresee today, similar to the Amazon example [which expanded from online book selling into AWS, content production and domination of ecommerce].” ” In 2016 I gave the closing keynote, entitled Fintech 2020, at a fintech summit in Bogota.

Disintermediation 69

Disintermediation Aggregator China API 69

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. You have to have some of your own content formats and not just be an aggregator of talent. Take for example, an eCommerce company. This is 14% of world population and 33% of all people online.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

VC Cafe

JUNE 11, 2011

LumaPartners , a US-based consulting firm, has created a series of infographics that chart the various vertical of the digital media industry including display advertising, mobile, commerce, search, social, and video. Several Israeli startups were included in these charts: Waze – Mobile > Location based services.

Investment Bankers 100

Investment Bankers Widget Media Vertical 100

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. You swap out Ideas Funded for something relevant, and the above six can be used by any large ecommerce business.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

VC Cafe

OCTOBER 14, 2010

MySupermarket is currently operating in the UK only, as an ecommerce aggregator which creates channel for users to compare and buy FMCG products online from the leading supermarkets in Britian: Tesco, ASDA, Sainsbury’s and Ocado, an online channel on its own right, by letting users fill a virtual trolley or compile a printable shopping list.

Venture Capital 98

Venture Capital Aggregator eCommerce Partner 98

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. Never Compare Apples to Watermelons. Is that good?

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. The last option I have is called per hit. Pretty cool, right?

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

DECEMBER 20, 2010

They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time. Most content gets consumed in applications (think tweetdeck, my beloved twicca , mobile etc). Mobile, apps, html5 pages, bring it on. Here's that segment: So simple right? It points here: [link].

Analytics 118

Analytics Web Social Media Search 118

Startup Professionals Musings

DECEMBER 26, 2013

in 2013, with aggregate proceeds of over $38 billion. I can remember when creating a web site for eCommerce could easily require a million dollar investment. The elements include communications, mobile platforms, and location-based services. Thus a record number of entrepreneurs (and employees) are getting rich.

IPO 273

IPO Entrepreneur Social Media Startup 273

klinger.io

JANUARY 17, 2014

Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. In case of exploration it usually doesn’t matter too much if we have only little historic data , or that we need to jump through a few hoops (aggregate from several tools, export to excel/R, etc). Custora for eCommerce (Highly recommend).

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. I Got No Ecommerce. Aggregation of Marginal Gains: Recession Busting Analytics! Tip #14: Measuring Value of Ecommerce Sales Tools. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Let's go and and have some fun!

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Time Lag & Path Length: Pan-Session Ecommerce Analysis.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

AUGUST 23, 2020

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. But could it also be that 96% of users reported encountering websites that were not built with mobile in mind ? I agree to get emails.

Mobile 112

Mobile Analytics Web Conversion 112

The Equity Kicker

MAY 20, 2013

Kickstarter and other crowdfunding platforms are radically improving capital efficiency because customers are now paying for product months in advance and because first demand validation is now virtually free. Arduino and other open source hardware platforms are reducing costs in the same way open source software reduced costs for web companies.

Open Source 102

Open Source Venture Capital Software Review Aggregator 102

ConversionXL

JUNE 21, 2015

Mobile app optimization is an important SEO ingredient now – validate both desktop and mobile web crawling to maximize their effect. If you have a mobile app, let Google index it. Stay away from aggregate metrics – combine, segment, visualize, predict.

Email 48

Email SEO Campaign Agile 48

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. If you’ve been on the fence about introducing social login for your eCommerce site, hopefully this has given you enough to consider.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. If you’ve been on the fence about introducing social login for your ecommerce site, hopefully this has given you enough to consider. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 9, 2019

look at mobile and desktop separately). Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. They have separate options for ecommerce tracking. If the heat map is based on, say, 50 users, don’t trust the data. Click Maps.

Algorithm 111

Algorithm Analytics Conversion Stock 111

ConversionXL

OCTOBER 23, 2014

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. But could it also be that 96% of users reported encountering websites that were not built with mobile in mind ?

Mobile 117

Mobile Analytics Lead Generation Web 117

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. Shopbop: (Luxury) Ecommerce and Branding Done Right! I love AAA. CMTB rocks!

Web 164

Web Design Marketing Security 164

YoungUpstarts

JULY 31, 2019

There are over 25 million eCommerce sites worldwide and it is estimated that the business will be worth $4.5 Understanding how to use social media to promote a product and acquire customers is an essential skill for any serious eCommerce trader. Aggregate or Affiliate marketing. trillion by 2021.

Customer 133

Customer Product Social Media eCommerce 133

Occam's Razor

APRIL 21, 2014

If you have a lot of them, aggregate them up. Recently the single biggest reason for a spike in Direct traffic is the massive increase in use of mobile applications by all of us. A huge chunk of social media consumption is via dedicated mobile apps. Mobile apps don't pass a referrer, the visitor gets classified as Direct.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 7, 2022

Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation. Because: All data in aggregate is crap.

Analytics 101

Analytics Programming Global Campaign 101

Both Sides of the Table

MARCH 27, 2011

They created a reason for their customers to aggregate on their site on a regular basis. They are an open-source & SaaS provider of eCommerce solutions. eCommerce is an enormously competitive search term. They did it by creating a blog, discussion board and hub for eCommerce advice and information. Think Mint.com.

Startup 373

Startup eCommerce Audience Community 373

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). You don't have to do attribution analysis for all your conversions in aggregate. Choose any conversion you consider to be important.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 15, 2014

Or: We missed our target for customer satisfaction because our desktop website performs horribly on mobile platforms hence we should create a mobile friendly website. This is a nicely customized data puke for our Ecommerce and Customer Retention team. A great summary of performance with some trends. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

FEBRUARY 26, 2020

a link in a PDF or spreadsheet, or a link within an email—especially when opened in a desktop client like Microsoft Outlook or on a mobile device). Links shared and clicked within mobile apps and instant messengers. Aggregate costs and results in a tool like Google Data Studio or BigQuery. Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

AUGUST 14, 2019

For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Combining Google Analytics with CRM and ecommerce platform data. Transaction ID would be the join key.

Analytics 123

Analytics Metrics eCommerce Search 123