ConversionXL
SEPTEMBER 13, 2018
You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Engagement, conversion, and retention.
ConversionXL
AUGUST 19, 2016
Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Aggregate Audience Data. Cross-Device Attribution.
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ConversionXL
DECEMBER 7, 2016
Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. What is a recommendation engine, exactly? Where Can You Use Recommendations?
ConversionXL
OCTOBER 13, 2015
So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. How did that effect their average order value?
Up and Running
SEPTEMBER 10, 2021
CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Organization and operations.
klinger.io
JANUARY 17, 2014
As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Cohort Retention Tables, Customer Happiness Reports, Traffic Referral Reports or Revenue Reports are typical examples for accounting reports. Custora for eCommerce (Highly recommend).
Occam's Razor
MAY 2, 2017
Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Remember: All data in aggregate is crap, segment or suck.
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