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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55
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A Quick Primer on B2B Conversion Optimization

ConversionXL

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. Webinars perform particularly well in a B2B context.

B2B 48
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It's a startup, not a spreadsheet

Startup Lessons Learned

I think this idea is particularly appealing to those of us from an engineering background. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Every board meeting, the metrics of success change. This is an incredible skill, one that most engineers overlook. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167
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Marching through quicksand

Startup Lessons Learned

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

But aggregated across many schools, there are thousands or tens of thousands of them. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Aggregation of Marginal Gains: Recession Busting Analytics!

Analytics 124