Remove Aggregator Remove Europe Remove Marketing Remove Revenue
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Europe is roughly the same as the US.

Video 339
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! This is classic “Innovator’s Dilemma” market conditions. My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). Los Angeles Tech Market Analysis' billion deal to Disney.

Video 320
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Metrics 165
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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

You can read various articles out there which will give you the cursory facts about Airbnb like their overall revenue or profitability or how their business has faired here in 2020 in the COVID environment. But ops & customer support is another 17-20% of revenue and arguably you couldn’t run the business if you took that away.

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. Labels: SaaS , sales and marketing.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Average Revenue Per Customer. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t?

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Cracking The Code: Happy New Year 2008!

Cracking the Code

Online marketing has revolutionized consumer marketing by providing a clear return on each dollar spent and making the marketer accountable for results. Online marketing changed it. Want to be the best marketer on earth? Europe Consumer. (1). sales and marketing. (10). Watch this! anecdotes. (13).