Remove Aggregator Remove Europe Remove Marketing Remove Sales
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So why is online video such an attractive market to build a startup? Europe is roughly the same as the US. Europe is roughly the same as the US. These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. We like sight, sound & motion.

Video 339
article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). Facebook has an incredible audience, 950 million strong and counting.

Metrics 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Airbnb’s availability as a marketplace and its aggregation of substantial consumer demand has actually meant certain forms of lodging have been newly built or converted into rooms for the primary purpose of listing on Airbnb. So Where Does Airbnb They Go From Here?

article thumbnail

Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Labels: SaaS , sales and marketing.

article thumbnail

Never Mind the Valley: Here's Paris

ReadWriteStart

plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 LeWeb , Europe's largest (and the world's second largest) Internet conference is held in Paris every December. and Amazon.fr). It has infiltrated the U.K.,

France 163
article thumbnail

Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t? How did that effect their average order value?

article thumbnail

Cracking The Code: Happy New Year 2008!

Cracking the Code

Online marketing has revolutionized consumer marketing by providing a clear return on each dollar spent and making the marketer accountable for results. Online marketing changed it. Want to be the best marketer on earth? Europe Consumer. (1). sales and marketing. (10). Watch this! anecdotes.