ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Daniel Layfield, Growth Product Manager at Codecademy. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. This post is applicable to any kind of business.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Every sale requires handholding and personal attention from the founders themselves. And yet, their investors are frustrated. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

AUGUST 19, 2020

Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. For example, our PPC team discovered fast-moving trends during the onset of COVID-19 for an events management company. Managing multiple SEO and PPC teams can result in bias or friction between teams.

PPC 69

PPC SEO Channel Analytics 69

YoungUpstarts

FEBRUARY 11, 2019

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Today’s best SMB-focused CRMs capture metrics more effectively than ever before.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48