Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. ad campaigns), it’s easy to see the revenue and ROAS for each campaign. Only the cost and revenue for the whole marketing campaign across all sources can be directly compared, and breaking down the report requires further analysis.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

SEPTEMBER 29, 2009

The web rocks!]. I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Web Analytics. PS: Like this post?

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Total revenue. Tons of data "puking", all just aggregates. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue!

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Total revenue.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. On the web we can infer a person's intent using their actual behavior.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

Metrics 166

Metrics Marketing Search SEO 166