SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Intellectual Property 175

Intellectual Property Aggregator Startup IP 175

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Labels: SaaS , sales and marketing.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). Notably I said: You have to have owned & operated websites (O&O) to drive traffic to.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

crowdSPRING Blog

AUGUST 2, 2016

Contextualize all available data relative to aggregate spend. What is the sales team’s conversion rate? Were there PR problems that popped up and might have stymied the performance of the marketing efforts? How much are you spending on your marketing as a whole? Has the product been going through significant changes?

Marketing 48

Marketing Metrics Aggregator Social Media 48

Cracking the Code

JANUARY 28, 2008

Today, thanks to Eloqua , CMOs have a clear visibility on their return allowing them to better allocate their budget and sales people can prioritize prospects to maximize their effectiveness. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

SoCal CTO

NOVEMBER 11, 2009

Right now we're working on a multi-platform sales support program for Daylight Transport, a mid-sized LTL (Less Than Truckload) carrier and logistics company. Clients use our templates for things like sales sheets. More general resources are: Tracy Williams at Olmstead Williams for PR. I'll connect offline on both of those.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Duct Tape Marketing

FEBRUARY 10, 2014

I’m working on a sales book and will be heavy into daily writing on that project in March – all content has a purpose!). PR Pitches – We use our themes to promote stories and pitches to the media. Develop your Content Delivery Platform. Figure that piece out and you’ll really make your content efforts pay directly.

Curation 75

Curation Aggregator Audio Community 75

Hearpreneur

AUGUST 2, 2016

We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – Even when a company like CrowdFunnel is willing to provide a fully-surveyed investor lead and eliminating a third of the traditional sales funnel, many platforms don’t have someone dedicated to follow-up with individual investors.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Duct Tape Marketing

JANUARY 3, 2013

March – Sales and Lead Conversion. I’m working on a sales book and will be heavy into daily writing on that project in March – all content has a purpose!). PR Pitches – We use our themes to promote stories and pitches to the media. My editorial themes for 2013: January – Referral Marketing. February – Coaching and Consulting.

Curation 73

Curation Audio SEO Conversion 73

Hearpreneur

AUGUST 2, 2020

At every one of them I was the person who wrote the proposals, did the technical interviewed on candidates, went on sales calls with the Account Managers to make them look good and got put on troubled projects to help right the ship. Photo Credit: David Moise. I worked for several IT consulting companies. Thanks to Anika Jackson. #17-

Entrepreneur 144

Entrepreneur Technical Review South Korea United States 144

David Teten

DECEMBER 12, 2017

Our proprietary data science tool cumulatively looks at 100+ factors within 6 macroscopic categories: Team, Financial Performance, Customer and PR traction, Industry and Competition, Product and Brand value, Valuation, and Exit probability, to quantify an investment “Merit Score”.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

ConversionXL

SEPTEMBER 10, 2019

Design, Product, Marketing, and Sales get pissed that you’re not in sync. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. But in aggregate, they can make a big difference. All these items leave the growth team vulnerable to criticism from other teams.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

FEBRUARY 7, 2022

Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? Pick elements close to the end (sale) vs. at the start ( do people like this creative or love it? ). Accommodate for this reality in your PR campaign.

Analytics 101

Analytics Programming Global Campaign 101

betashop.com

OCTOBER 8, 2012

million registered users, 7500 supplier partners, 600 team members, and a run-rate of more than $150M in sales in just 15 months. If it’s done right, feedback and postmortems are regular activities and reviews are just the official aggregation of such feedback.?. Service matters more than sales. So, here goes. Fab Culture.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JULY 10, 2019

You might assume that most people would link directly to the original research, but this shows that, for the purpose of earning links, aggregating research from multiple sources may be just as effective as doing your own. For example, in July 2017, Gong published “ The 7 Best Discovery Call Tips For Sales You’ll Ever Read.” No problem.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success. This is the blog post I needed to read.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Cracking the Code

FEBRUARY 4, 2008

This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B As soon as you’ve climbed the Sales Learning Curve, begin ramping your sales force by hiring renewal-oriented account managers. Stay local.

Software Review 48

Software Review South Korea IPO Portfolio 48

techcrunch.com

FEBRUARY 19, 2010

of VCs said they had a decreased appetite for risk and that more than half of those polled expect their firms to do between zero and three deals in the next year and you start to get the feeling things are going to get a lot worse for private companies, in aggregate, before they get better. Add to this that 72.7% Think Again. Share and [.]

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). We are both reasonable people.

Metrics 166

Metrics Marketing Search SEO 166

Cracking the Code

MAY 15, 2008

The next wave of internet will come from companies aggregating these various data sets and leveraging them to provide more value to the user. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. anecdotes. (13). Cloud Computing. (1).

Software Review 48

Software Review Technical Review San Jose Venture Capital 48