A Smart Bear: Startups and Marketing for Geeks

APRIL 5, 2010

Still, every article I read turns the creative process of business and product design into Vulcanian objectivity. Now by all of the usual arguments for Lean, Agile, and minimimalism, I should have used boogers too: Boogers were already semi-standardized. Sometimes, you should do something just because it's cool.

Software Review 226

Software Review Metrics Lean Algorithm 226

Steve Blank

SEPTEMBER 7, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Without the revenue to match its expenses, the company is in now danger of running out of money.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. What’s going on?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

SEPTEMBER 15, 2008

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. The question is – why? StageGate Process. This is a big idea.

IRR 335

IRR Startup Business Model Agile 335

ConversionXL

MAY 1, 2017

Reporting in the Harvard Business Review on a major study of growth stalls they conducted, Olson and his colleagues cite the case of the iconic brand Levi Strauss, which hit a historic high mark of sales in 1995, reaching revenue of $7 billion, but then, starting in 1996, saw a decline in sales so precipitous that by 2000, revenue was down to $4.6

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Startup Lessons Learned

FEBRUARY 20, 2009

Lessons Learned by Eric Ries Friday, February 20, 2009 Work in small batches Software should be designed, written, and deployed in small batches. Similar results apply in product management, design, testing, and even operations. Take the example of a design team prepping mock-ups for their development team.

San Francisco 161

San Francisco Software Review Continuous Deployment Development Team Review 161

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hearpreneur

JANUARY 26, 2022

You're likely going to be experiencing revenues in waves, owing to the pandemic booms and dips, and the varying regulations. Thanks to Oliver Andrews, OA Design Services ! #19- Think of the agility that comes with CAI, etc. Companies will also be able to simplify product. 6- Rise in augmented virtual meetings.

Software Review 119

Software Review Technical Review Artificial Inteligence Entrepreneur 119

Startup Lessons Learned

NOVEMBER 8, 2008

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany. Heres the catch.

Customer Development 168

Customer Development Developer San Francisco Customer 168

ConversionXL

JANUARY 24, 2017

With agile development cycles and uncertain monetization models, they live and die by data and experimentation. At the core is still the same balance of analysis and creativity – but you’ll get an advantage with experience in product development, marketing, and commercial strategy. “. For example, a web designer.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Steve Blank

MARCH 11, 2015

More agile competitors are starting to eat into our business. I suggested the best place to start the conversation is with the 21 st century definition of a startup: A startup is a temporary organization designed to search for a repeatable and scalable business model. for new product development that emphasize immediate returns.

Widget 120

Widget Lean Business Model Metrics 120

YoungUpstarts

JUNE 10, 2018

For manufacturers, this means having the capability to establish fully connected and digitized supply chains where product development, marketing, production, and distribution are all fully connected, thus increasing efficiency and output. Start planning on how to adapt to Industry 4.0 Be Updated. Invest in Cyber Security.

Agile 100

Agile Analytics Cloud Bankruptcy 100

Startup Lessons Learned

DECEMBER 28, 2009

Thats a perfectly reasonable reaction, given that most releases of most products are bad news. Even worse, the sad state of product development generally means that the new "features" are as likely to be ones that make the product worse, not better. Its likely that the new release will contain new bugs.

Continuous Deployment 122

Continuous Deployment San Francisco Lean Metrics 122

Startup Lessons Learned

NOVEMBER 14, 2013

The site visits include stops at Square (the payments startup founded by Twitter co-creator Jack Dorsey), WeWork Soma (an amazing co-working space) and Pivotal Labs (leaders in Lean and Agile consulting), along with one more super-interesting location we’ll announce shortly. If there’s a problem in production, developers need to own it.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

Startup Lessons Learned

NOVEMBER 17, 2008

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. If youre making revenue, you should be finding ways to grow it predictably month-over-month; if youre focused on customer engagement, your product should be getting more sticky, and so on.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

JANUARY 15, 2010

Behind this analysis is a spreadsheet model, complete with detailed metrics for a set of customer behaviors that show just how valuable the new product will be. Usually, they are delivering only a fraction of the revenue they promised. Usually, they are delivering only a fraction of the revenue they promised. Expo SF (May.

Hockey Stick 105

Hockey Stick San Francisco Entrepreneur Lean 105

Steve Blank

NOVEMBER 18, 2010

For decades startups were managed by pretending the company would follow a predictable path (revenue plan, scale, etc.) The Revenue Plan – The Third Fatal Assumption. Notice that the traditional product introduction model leads to a product launch and the execution of a revenue plan. Albert Einstein.

Burn Rate 247

Burn Rate Management Business Model Customer Development 247

Startup Lessons Learned

DECEMBER 23, 2009

They were accustomed to measuring their progress primarily by gross revenue compared to their targets. All very reasonable, well designed, well argued. They were accustomed to measuring their progress primarily by gross revenue compared to their targets. All very reasonable, well designed, well argued. Expo SF (May.

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

JANUARY 2, 2009

We were even more embarrassed by the pathetically small number of customers we had, and the pathetically low amount of revenue we had earned so far. We’d always cringe as we admitted that, no, we really only had a few thousand customers and a few thousand dollars in monthly revenue. Retention cohort analysis. I am chugging along.

San Francisco 60

San Francisco Tampa Continuous Deployment Lean 60

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. What is the right revenue model? In other words, what is the minimum viable product ? Revisiting the Software Design Manifesto (and what. My blog has over 14000 subscribers, for example. Is that a lot? Is that good?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Freemium models have their own scorekeeping.)

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Startup Lessons Learned

JUNE 5, 2009

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

ReadWriteStart

JUNE 29, 2020

Wikipedia.com defines a “startup company (startup or startup) is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing a viable business model around an innovative product, service, process, or a platform.”. Invest in your brand.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

Startup Lessons Learned

JUNE 15, 2009

The agile software movement has made numerous contributions: continuous integration, which helps accelerate feedback about defects; story cards and kanban that reduce batch size; a daily stand-up that increases tempo. It lets the customer and development team spot problems with calculations almost immediately. . Expo SF (May.

Continuous Deployment 167

Continuous Deployment Software Review San Francisco Lean 167

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy.

Software Review 115

Software Review Design Agile Analytics 115

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. After twelve months Handspring’s revenue was $170 million. They never understood Market Type.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

ConversionXL

OCTOBER 7, 2021

However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Product lifecycle management goals at this stage are: Increasing market share Creating brand preference.

Product 142

Product Marketing Software Review Social Media 142

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy.

Software Review 102

Software Review Design Agile Analytics 102

Steve Blank

JUNE 8, 2009

Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, Product Development, etc.) How does product development differ in communications hardware versus enterprise software, etc. Waterfall, Agile, Lean?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Steve Blank

NOVEMBER 5, 2009

It should go without saying that this post is not advice, nor is it recommendation of what you should do, it’s simply my observation of how companies using Customer Development positioned themselves to successfully raise money from venture investors. They will realize that you have built a startup that’s agile, resilient and customer-centric.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Startup Lessons Learned

OCTOBER 30, 2008

Not just about expenses, about increasing revenue. Make sure for planned revenues you have "leading indicators" to know if you will hit it. This can take the form of a traditional sales pipeline or a registration-activation-revenue chart. And its hard to know if youre truly succeeding without a focus on revenue.

Lean 121

Lean San Francisco Continuous Deployment DC 121

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Culture of Innovation. Continuous Optimization.

Retention 106

Retention Artificial Inteligence Channel Email 106

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And I can even imagine cases where it might burn more cash than a traditional startup. Lets see why. Something else?

Lean 244

Lean Silicon Valley Startup RSS 244

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. We're keeping ourselves free for the community that has helped us build our product; premium vs basic seems wrong to us. October 8, 2009 3:30 AM Anton Zolotov said. Expo SF (May. Take a look and let me know what you think.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Gregg Fraley, Author of Jack's Notebook

MAY 22, 2019

Companies are investing in innovation training, mostly learning frameworks like Lean, Agile, or Design Thinking. Nearly all that training is for dedicated innovation teams , or employees who are focused on new product development. Engaged support for strategic and tactical innovation initiatives developed by others.

Operations 54

Operations Employee Technical Review Agile 54

Startup Lessons Learned

AUGUST 16, 2010

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. What prompted the process change? What prompted the process change?

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167