Remove Agile Remove Product Remove Product Development Remove Sales
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

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Why Successful Product Management Involves More Than Spectacular Specs

YoungUpstarts

In 2013, I left a CTO job overseeing a 50-person product engineering team for the same job at a four-person startup. Upon arrival, I incorporated a few elements from my previous stop into this new endeavor, including a battle-tested Agile Scrum process and the corresponding technology. Manage Your Workflow — Or Else.

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DataRails Hires David Rosenberg as New VP of Customer Success

The Startup Magazine

Others in that cohort included Zviki Shimon (CFO), Yair Areli (senior VP of global sales), Nir Mandel (VP of product management), and Aviv Canaani (VP of marketing). The promotion signals the importance of product development for the company’s growth roadmap. . ” Product Focus.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. We didnt think wed able to compete with that.

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Why The Government is Isn’t a Bigger Version of a Startup

Steve Blank

As there was no venture capital, these early startups were funded by early sales to weapon systems prime contractors and subcontractors. While these activities shape and build culture, they don’t win wars, and rarely deliver shippable or deployable products. Some of the speed is simply due to development methodologies.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Does Scrum Apply To All Types Of Projects?

The Startup Magazine

All of us know in software companies that scrum is the most significant agile methodology for handling software projects. In spite of its well-known advantages (flexibility, quick feedbacks, adaptability and better communication), we might be uncertain whether to use this framework or follow a traditional way for the development.

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