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Working In Marketing As A Second Job

YoungUpstarts

Website Development and Marketing. A popular choice of second job which many people in the UK manage to run alongside their day job is website development and marketing. Website marketing includes many skills and disciplines. This ranges from pay-per-click (PPC), to search engine optimisation (SEO) to social media marketing.

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The Importance of CRO for Your PPC Campaigns

The Startup Magazine

If you have newly set up a digital marketing business or have already been running one for some time, practices like conversion rate optimisation (CRO) and pay-per-click (PPC) will be familiar to you. In this post, we will talk about the importance of CRO for your PPC campaigns. What Is CRO?

PPC 99
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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. 57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. (

SEM 113
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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

The digital marketing landscape seems ever-expanding. Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. The Digital Marketing Landscape is Overwhelming. The result?

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How Startups Can Benefit from a Dedicated SEO Agency

The Startup Magazine

SEO – Search Engine Optimization for Online Marketing By optimizing content, website structure and technical elements, SEO agencies help startups improve visibility, increase lead generation, and establish authority. This means every penny you put into the campaign will be optimized for maximum returns.

SEO 88
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Be a hero. :).

Channel 161
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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. What It Is: Your Google Analytics and Google AdWords accounts should be in the time zone your campaign targets. AdWords Integration.