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Organic Shares or SEO Rankings: Which Should You Prioritize?

ConversionXL

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. Social media is subject to changes in algorithms, updates and features.

SEO 163
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. power real-time actions and future decision using automation and algorithms. The first component is a gloriously scaled global creative pre-testing program. Paid Media. Owned Media. Customer Service. Data Warehousing.

Analytics 131
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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 Implement SEO best practices. Using SEO best practices is like putting a bright, flashing neon sign on your storefront. SEO, or search engine optimization, makes your website and its content more visible to search engines.

SEO 80
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Google Will Soon Rank “Passages.” Does It Matter?

ConversionXL

On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm, improve visual search, and work on 3D search functionality. This technology will improve 7 percent of search queries across all languages as we roll it out globally. Not every change to search algorithms requires action.

Algorithm 174
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. But conversion rate alone is not a success metric.

Mobile 48
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Mistakes to avoid when targeting metrics. But when executed right, it pays dividends.

Demand 124
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5 Best AI-Powered Applicant Tracking Systems Ranked | 2024

Transformify

Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Each posted job role is automatically optimized for SEO (search engine optimization). Provides analytics and reporting on hiring and retention metrics.