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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Contrary to popular belief, a brand is more than a recognizable name and logo that distinguishes you from competitors – it’s the impression you leave on the customer. Of course, brands do use assets like logos, colors, fonts, voices, and names to accomplish this, in part. Choose a Brand Name. Take a similar approach with fonts.

Developer 159
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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Contrary to popular belief, a brand is more than a recognizable name and logo that distinguishes you from competitors – it’s the impression you leave on the customer. Of course, brands do use assets like logos, colors, fonts, voices, and names to accomplish this, in part. Choose a Brand Name. Take a similar approach with fonts.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

You probably know that Disney recently paid nearly $1 billion to acquire Maker Studios (Upfront backed) and that is really just the 1st inning for online video companies hatching out of LA. As a result we have a large number of locally employed engineers with video experience that will fuel the next boom of the Internet (Americans watch 5.3

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. As an aside, his application launched last week and you can find it at [link] or in the iPhone app store under the name “QuickReader.”

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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership.

Audience 139
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How and Why to Develop a Mobile Healthcare App

Up and Running

Today, people use healthcare apps to schedule/cancel appointments, review prescriptions, access medical records, connect with doctors via video calls, track fitness goals, etc. Today, patients are using personal healthcare apps more than ever for health advice, video call examinations, e-prescriptions, etc. The short answer is yes.

Mobile 149
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Mastering Intrigue: How to Shoot Video That Doesn’t Suck

Duct Tape Marketing

Mastering Intrigue: How to Shoot Video That Doesn’t Suck written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Steve Stockman In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt.

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