Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0

Social Media 124

Social Media Analytics Metrics Media 124

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them?

Social Media 108

Social Media Analytics Media API 108

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. Facebook, in its quest for world domination, runs a world wide campaign (of whatever sort, really, make one up).

Analytics 75

Analytics Conversion Campaign Metrics 75

ConversionXL

APRIL 25, 2016

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Analytics 48

Analytics Mobile Metrics Acquisition 48

www.foliomag.com

JULY 31, 2012

Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. AddThis Bookmark Button END -->. Add2Any, RETWEET, FB RECOMMEND ENDS-->.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Which followers drove your RTs that drove your clicks. And so forth. Today awe.sm

Technical Review 307

Technical Review Marketing SEM Campaign 307

The Startup Magazine

MARCH 2, 2021

It has a backbone that allows you to hang off technologies like robotic process automation with Blue Prism, and call Google with APIs that enable you to use machine learning. For example, the customer’s email can be checked against known social media account or if it comes from a suspicious or disposable domain.

Artificial Inteligence 123

Artificial Inteligence Customer Social Media Harvest 123

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive.

Search 31

Search Technical Review SEO Small Business 31

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive. There’s another one called API.AI

Marketing 36

Marketing Artificial Inteligence Analytics Lead Generation 36

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. PWA analytics are difficult to set up and manage. This can also affect ecommerce sites that have, for example, marketing campaigns with time-limited offers. What are PWAs?

Web 103

Web Caching HTML Marketing 103

Duct Tape Marketing

FEBRUARY 28, 2017

The company is also said to have made the most of the recommended contact feature available in Gmail and Android APIs, which resulting in higher conversions. One needs to establish a loyal customer base first if they really want their referral campaign to hit the ground running. Leverage Social Media to Promote in-app Referrals.

Marketing 28

Marketing Social Media Programming Campaign 28

YoungUpstarts

JULY 3, 2012

@Michels : Oren Michels, CEO of Mashery, offers insight into API management, services, and more. dennysantoso : Founder and CEO if SixReps.com Danny Santoso tweets all about social fitness, fat loss, and nutrition. Chad_Hurley : Follow social media heavy hitter @Chad_Hurley, the CEO of Delicious and co-founder of YouTube.

Cofounder 239

Cofounder Technical Review Social Media PR 239

Up and Running

AUGUST 23, 2016

For Base Creative’s website, “Google Analytics shows that the visuals are approximately four times more popular than the text equivalents.” Among other methods, email marketing, social media, and physical signage will all help ensure you get a good turnout. Branding and marketing on social media.

Agile 60

Agile Viral Social Media Differentiation 60

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008. Other Resources?

Developer 73

Developer Software Review PHP Social Media 73

Both Sides of the Table

DECEMBER 5, 2010

It launched open API’s and created a platform whereby third-party developers could come build any app they wanted and Facebook didn’t even want (yet) to take any money from them to do so. 18 months ago 25% of all pitches to me were ideas for how to build products around Twitter’s API. Now I don’t get any.

Social Network 318

Social Network Networking Internet Technical Review 318

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. You can do it directly inside Google Analytics!! Average Time Per User. #4.

Metrics 60

Metrics Analytics eCommerce Conversion 60

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

OCTOBER 16, 2019

I’ll leave you with an actionable plan for successful link-building campaigns. Finally, I’m a big believer that you don’t need any particular tool to make your outreach campaign shine. Ready to start your own successful link-building campaign? Do this instead. A relationship-centered link-building strategy.

Campaign 109

Campaign Email Partner Channel 109

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

JANUARY 2, 2020

In fact, you can use Google BigQuery not only for end-to-end marketing analytics but to train machine-learning models for behavior-based attribution. From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. browser, region, etc.),

Artificial Inteligence 91

Artificial Inteligence SQL Algorithm Analytics 91

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 IFM Campaign Manager – A Web-based email list management and marketing tool. Helperoo – A simple email support system geared toward small teams.

Software Review 78

Software Review Social Media Social Network Software 78

VC Cafe

JUNE 18, 2012

From live & on demand video with endless interactive overlays, through 2nd screen, synchronized & social experiences, to brilliant mobile apps that may function in all connectivity environments and support every possible business model. Brandsforce - Company Website. How do we do this?

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

mashable.com

JULY 4, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! Take a look at a snapshot from my company’s analytics. social media = we were an advertising or public relations firm in 2010. I find generateanchors.com really useful to generate a huge list of natural anchor texts you should use in your link building campaign.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. The value of the marketing changes throughout different phases: Impressions: for display and social media. What is it? Who is it for?

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Use their api to handle payment related stuff. Rovi API has everything you need for information. Rdio provides the music and the player via an API. Box API lets you store files dynamically! Camera, video, and most of the APIs described above for web Tools). Google Analytics. Social functionality.

Software Review 53

Software Review Technical Review Startup 53

Both Sides of the Table

OCTOBER 31, 2011

I’ll be there the whole night hanging out and trying to meet with cool companies planning to do interesting stuff with the Twitter API. If you want to come see how Factual is integrating with Twitter APIs make sure to come to our event in LA. Oh, and if you’re in Chicago or Seattle you have your home town events, too.

Florida 324

Florida API Seattle Semantic 324

Hunter Walker

JUNE 19, 2017

Catherine Vaughan: My co-founders and I met while working on the Hillary Clinton campaign in Ohio. Because Republicans consistently outspend Democrats, we need to use high-quality analytics to target the most “flippable” races. HW: What role has social media played in Flippable’s growth.

Columbus 84

Columbus Cleveland Cofounder Ohio 84

Startup Lessons Learned

JUNE 29, 2020

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. McKinsey called me an analytical specialist, which at the time I thought I was the only one, but I found there was two others around the world.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113