YoungUpstarts

NOVEMBER 1, 2019

Such tools not only help bring order to the day-to-day work but also cut down costs drastically and speed up the time to market which are two very critical considerations for every startup. From recruitment to CRM, project management to marketing, there’s a tool for everything be it for managing work, tech stack , etc.

Software Review 113

Software Review Startup Azure SEO 113

YoungUpstarts

APRIL 22, 2016

Its cloud platform lets sales and marketing teams connect and share information about customers and prospects, and developers have enriched the value of the platform with a host of applications that integrate to the platform and add to its functionality. Salesforce does the same thing in the B2B world. Customer intimacy.

Japan 100

Japan Global Asia API 100

ConversionXL

JULY 3, 2020

From where they’re standing, they’ve already spent a ton of money buying analytics and dashboarding tools, each of which promised to be the holy grail. we need an API to join website data with Intercom into a dashboard”) and instead state the need (e.g. “we So why do they need a data strategy? Here’s the problem. Image source ).

Technical Review 107

Technical Review Software Review API Analytics 107

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ). Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

JUNE 16, 2020

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. Users and Google can reward only what’s in-market. There are two ways to grow the organic channel: Get more traffic ??from I compare it to parts of Market Muse—but at 1% the cost.

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

SEPTEMBER 25, 2019

Like many marketers, you may fantasize about the amazing things you could do if you learned to code. Python is a better fit for marketers who specialize in data analysis and visualization. Here are some practical marketing use cases for Python: RFM modeling. Predictive analytics. Python for data and automation geeks.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

ConversionXL

JANUARY 24, 2017

Digital marketing moves at a fast pace. At the core is still the same balance of analysis and creativity – but you’ll get an advantage with experience in product development, marketing, and commercial strategy. “. A profound knowledge in every aspect of marketing and business development is necessary (e.g.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

This is going to be BIG.

FEBRUARY 22, 2010

Every day, Monetate ( www.monetate.com ) helps major online retailers like QVC, Casual Male, and Urban Outfitters, to make the most of their online marketing dollars. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Affinity & In-Market Segments: Understand Your People Better.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

YoungUpstarts

FEBRUARY 22, 2019

In association with Moon Marketing , we are decoding the most important SEO trends you need to watch in 2019 and how to adapt to each like a pro. Experts agree that video content marketing and SEO are likely to be more related in years to come. Go mobile or go home! Video content will be important. How to go about it?

Artificial Inteligence 138

Artificial Inteligence SEO Social Media Audience 138

YoungUpstarts

AUGUST 22, 2016

Payments is one of those services, but it could be loans, or integrations with marketing automation or CRM solutions, or anything adjacent to the core offering that makes it easier for people do business together. Salesforce.com, the market leader, is a platform. Why does WePay care about the platform economy?

San Jose 100

San Jose San Francisco Silicon Valley Analytics 100

ConversionXL

APRIL 25, 2016

Which channel generates the most users? These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

Duct Tape Marketing

MAY 9, 2017

Transcript of Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Back to Podcast. Transcript. Thanks John.

Search 31

Search Technical Review SEO Small Business 31

mashable.com

MAY 28, 2010

A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare. It depends on how complex your *written* marketing strategy plan (you have one, right?) don't be extreme.

Naming 94

Naming Technical Review Social Media Startup 94

ConversionXL

SEPTEMBER 4, 2019

Often, marketing creativity encounters technical limitations. But few marketers know what they’re getting into when they go down that path—or decide against it. Decisions related to site redesigns are often the most expensive—and least reversible—that marketers make. A web page can load only so fast. That ignorance is expensive.

Web 103

Web Caching HTML Marketing 103

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0

Social Media 124

Social Media Analytics Metrics Media 124

ConversionXL

AUGUST 5, 2020

Not long ago, it was common for marketers and web analysts to spend the bulk of their day staring at Excel spreadsheets, manually collecting and organizing ad spend data across dozens of sources. Create a Data Set in Google Analytics. You can now start creating reports and analyzing ad performance across your marketing channels.

Analytics 113

Analytics Metrics Campaign Advertising 113

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Duct Tape Marketing

FEBRUARY 28, 2017

How Top Apps Are Leveraging Referral Marketing to Boost Downloads written by Guest Post read more at Duct Tape Marketing. The fact has been verified by Nielsen study which says, word of mouth marketing is 92% more effective than any other form of marketing. DropBox Referral Marketing Program.

Marketing 28

Marketing Social Media Programming Campaign 28

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Social media analytics and tracking can be very time-consuming and expensive. That’s why many social media marketers and power users are in constant search of free, efficient alternatives.

Social Media 108

Social Media Analytics Media API 108

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Diego Basch

MAY 26, 2011

1) Marketing is not necessarily evil. If you come from the hard and logical side of coding, the word marketing has an aura of evil. Sad, to see Hacker News being used as a marketing channel. The parent post of that link talks about how to use channels such as HN to maximize the launch of your startup.

Marketing 28

Marketing API Metrics Retention 28

ConversionXL

MAY 16, 2017

It’s all about asking the right digital analytics questions. Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. But in digital analytics, it’s crucial. For instance, is your Google Analytics data sampled?

Analytics 132

Analytics eCommerce Metrics Campaign 132

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. Most flexibility of any tool out there.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.foliomag.com

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Both Sides of the Table

DECEMBER 5, 2010

Was it massively better software, better companies, better markets? It was: up-market, exclusive, urban, elite, aesthetically pleasing, ad-free and users were verified. 18 months ago 25% of all pitches to me were ideas for how to build products around Twitter’s API. reinvented, with more people online and trained.

Social Network 318

Social Network Networking Internet Technical Review 318

mashable.com

SEPTEMBER 14, 2011

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. With that in mind, here are four tips for entrepreneurs looking to expand globally.

France 77

France Marketing Social Media Startup 77

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution.

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Up and Running

MARCH 17, 2015

Square is one of the first mobile processors to really strike a chord with the market. Square Analytics, including sales summaries and QuickBooks/Xero integration. That said, with so many channels, most basic questions should be answerable. In-app analytics. In-app analytics. The 5 payment processors we reviewed.

Mobile 60

Mobile Software Review Analytics Security 60

ConversionXL

JANUARY 2, 2020

In fact, you can use Google BigQuery not only for end-to-end marketing analytics but to train machine-learning models for behavior-based attribution. You can see all of the sources in reports like Top Conversion Paths in Google Analytics: Over time, you accumulate a trove of source types and chains. browser, region, etc.),

Artificial Inteligence 91

Artificial Inteligence SQL Algorithm Analytics 91