Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0

Social Media 124

Social Media Analytics Metrics Media 124

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them?

Social Media 108

Social Media Analytics Media API 108

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.foliomag.com

JULY 31, 2012

Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. AddThis Bookmark Button END -->. Add2Any, RETWEET, FB RECOMMEND ENDS-->.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

APRIL 25, 2016

Which channel generates the most users? Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Be sure to link your AdMob account to your Google Analytics account. Which do they ignore?

Analytics 48

Analytics Mobile Metrics Acquisition 48

Duct Tape Marketing

MAY 9, 2017

I mean I’m not really consulting that much anymore but I still have access to a lot of analytics from former clients and I see the visibility they’re getting from three packs and from maps results as provided by the Google my business analytics. What’s your take on that? David: Absolutely.

Search 31

Search Technical Review SEO Small Business 31

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. PWA analytics are difficult to set up and manage. Use Schema.org markup to help crawlers understand the content of the page and Open Graph markup so that URLs share nicely over social media.

Web 103

Web Caching HTML Marketing 103

Duct Tape Marketing

FEBRUARY 28, 2017

The company is also said to have made the most of the recommended contact feature available in Gmail and Android APIs, which resulting in higher conversions. According to a recent study by app analytics firm AppsFlyer , iOS users download apps most during the weekends, while the Android users download more during weekdays.

Marketing 28

Marketing Social Media Programming Campaign 28

Duct Tape Marketing

JULY 21, 2017

Or you may be missing social media interaction under the surface, leaving your reputation vulnerable. We all know that social reputation management is a critical part of running any business in the digital world of today. That is what makes sentiment management such a big part of social media interaction and marketing today.

Social Media 74

Social Media Reputation Widget Search 74

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. SumAll is one such company, providing data analytics to small- to medium-sized online businesses.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

mashable.com

SEPTEMBER 14, 2011

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. People Recommended Mashable Staff More people. Jobs Welcome to Mashable!

France 77

France Marketing Social Media Startup 77

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution.

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The folks at Performable also recently added a new analytics backend that focuses on conversion goals rather than just testing alone.

Developer 73

Developer Software Review PHP Social Media 73

www.readwriteweb.com

OCTOBER 5, 2010

Yola.com is an award winning website builder that makes it easy for small businesses to create a website. With Yolas professional templates and easy-to-use tools, you can make a website that helps you stand out from the competition. . » » View a live demo. Price: $70 (Standard) or $150 (Developer).

Small Business 56

Small Business Montenegro India Mobile 56

www.readwriteweb.com

OCTOBER 5, 2010

Yola.com is an award winning website builder that makes it easy for small businesses to create a website. With Yolas professional templates and easy-to-use tools, you can make a website that helps you stand out from the competition. . » » View a live demo. Price: $70 (Standard) or $150 (Developer).

Small Business 56

Small Business Montenegro India Mobile 56

Both Sides of the Table

DECEMBER 5, 2010

It launched open API’s and created a platform whereby third-party developers could come build any app they wanted and Facebook didn’t even want (yet) to take any money from them to do so. 18 months ago 25% of all pitches to me were ideas for how to build products around Twitter’s API. Twitter is much more.

Social Network 318

Social Network Networking Internet Technical Review 318

ConversionXL

JANUARY 2, 2020

In fact, you can use Google BigQuery not only for end-to-end marketing analytics but to train machine-learning models for behavior-based attribution. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. That makes channel performance difficult to compare.

Artificial Inteligence 91

Artificial Inteligence SQL Algorithm Analytics 91

www.readwriteweb.com

MAY 10, 2012

Youre probably familiar with the typical "waterfall" process: start with strategy, then onto design, followed by front- and back-end development and finally analytics implementation. social media. social networks. social networking. ReadWriteHack. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise.

Web 76

Web Design Software Review Widget 76

ConversionXL

OCTOBER 16, 2019

You could: Promote their content across your social media channels; Quote someone from their company in your next guest post; Feature them in your newsletter; Gift them some company swag; Link to something link-worthy from their site. You can also use their API—no developer required—to grab this data within Screaming Frog.).

Campaign 109

Campaign Email Partner Channel 109

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

VC Cafe

JUNE 18, 2012

From live & on demand video with endless interactive overlays, through 2nd screen, synchronized & social experiences, to brilliant mobile apps that may function in all connectivity environments and support every possible business model. Brandsforce - Company Website. How do we do this? Craze - Company Website. Films inspire us.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

mashable.com

JULY 4, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! Take a look at a snapshot from my company’s analytics. social media = we were an advertising or public relations firm in 2010. Latest Social Media News. The Social Good Brief. Latest Media News. Social Media Lists.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

mashable.com

JULY 18, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! Subscribe to the Business channel. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. Latest Social Media News. The Social Good Brief.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. The value of the marketing changes throughout different phases: Impressions: for display and social media.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Use their api to handle payment related stuff. Rovi API has everything you need for information. Rdio provides the music and the player via an API. Box API lets you store files dynamically! Camera, video, and most of the APIs described above for web Tools). Google Analytics. Social functionality.

Software Review 53

Software Review Technical Review Startup 53