Jobs Events Try Our New Social News App Welcome to Mashable! How Web APIs Unlock Value in the Cloud. It’s where social user-generated content sits, where forward-thinking creators place their tools. That is where a web API comes in. Here are some examples of how companies have used a web API to create more value. MORE >>

5 Ways to Make the Social Layer Pay This content from: Duct Tape Marketing. As I continue to try to help small business owners and marketers embrace all things social, I’ve begun to talk about it in different terms. We’ve moved beyond the notion that social media is department or even a set of tactics, but what is it then. MORE >>

Like the real estate adage about location, API’s and platforms can be hugely important in gaining traction.  LinkedIn however is no innocent victim, declaring an open API while making it impossible to leverage.   Open API’s and platforms are as open as it is convenient for the provider.  tech startups platforms API traction MORE >>

Social media, location services, smartphones, tablets, local/SMB services, and other sectors are getting turned on their heads a bit -- and the uncertainty/disruption creates opportunity for investors. Amazon Apple Facebook Google Real Time Data Social Commerce Social Media TwitterIf not, you're a failure. MORE >>

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Insert Media Brokers. MORE >>