Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Custom dimensions and metrics.

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

AUGUST 11, 2021

All companies that This Week in Startups’ audience of entrepreneurs, company founders, and marketers would be interested in. A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Market identification.

Audience 139

Audience Social Media Email Ruby 139

Startup Professionals Musings

SEPTEMBER 30, 2018

With the speed of change and volume of market feedback today, as well as the advances in machine learning, Amazon, Alibaba, and others have proven the value of software driven strategy decisions. This is a new class of software that can adapt in real time to market changes. The efficiency gain is tremendous.

Artificial Inteligence 210

Artificial Inteligence Algorithm API China 210

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Streaming is a growing market, and you need every inch of the latest tech for claiming your share of attention among the marketing prospects.

Software 104

Software Bandwidth API Flash 104

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. What kind of analytics tools you should use depends what you are trying to do with those tools.

Analytics 67

Analytics Metrics Startup Database 67

Eric Friedman

MARCH 25, 2013

With the Feedburner API deprecated , continued feed troubles (twitter account abandoned!), Back in 2006 I created a Marketing and Advertising blog network (monetized through Feedburner). I loved this approach as it showed the market size of blogs and their capture of share.

Analytics 107

Analytics API RSS Metrics 107

ConversionXL

DECEMBER 2, 2020

Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. There are several approaches to creating a marketing funnel. Defining your funnel. Image source ).

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Occam's Razor

JULY 23, 2012

What metrics should I use? What digital marketing works? The DMMM and CLoS are strategic frameworks (you should embrace them right away!) , and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. Use BR & CV.

Framework 126

Framework Analytics Web DC 126

ConversionXL

JANUARY 24, 2017

Digital marketing moves at a fast pace. Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. A profound knowledge in every aspect of marketing and business development is necessary (e.g.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Affinity & In-Market Segments: Understand Your People Better.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. My new book Web Analytics 2.0

Social Media 124

Social Media Analytics Metrics Media 124

ConversionXL

APRIL 25, 2016

These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Flash Analytics Web 126

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Occam's Razor

JANUARY 21, 2009

This is one other hidden reason: Marketers are impatient. If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. PS: Couple other related posts you might find interesting: A Primer On Web Analytics Visitor Tracking Cookies.

Analytics 75

Analytics Conversion Campaign Metrics 75

Up and Running

FEBRUARY 19, 2015

Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. The creation of user personas can aid marketing activities, allowing you to appeal to the right group of people, which is great for advertising and content marketing.

Customer 60

Customer Analytics Search API 60

ConversionXL

AUGUST 5, 2020

Not long ago, it was common for marketers and web analysts to spend the bulk of their day staring at Excel spreadsheets, manually collecting and organizing ad spend data across dozens of sources. Create a Data Set in Google Analytics. Next, in the settings, select the dimensions and metrics as shown in the screenshot.

Analytics 113

Analytics Metrics Campaign Advertising 113

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

OCTOBER 29, 2019

Google Analytics and Google Tag Manager have limitations. This article shows how marketers can use the Measurement Protocol without coding—structuring data in Google Sheets or Excel instead. With the Measurement Protocol, you can mirror the data and collection method of Google Analytics. Client ID (CID) is 583336462.1570739164.

Analytics 91

Analytics eCommerce API Revenue 91

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Diego Basch

MAY 26, 2011

1) Marketing is not necessarily evil. If you come from the hard and logical side of coding, the word marketing has an aura of evil. Sad, to see Hacker News being used as a marketing channel. It’s a start, but marketing for a startup is about much more than just the launch. 2) You are already doing marketing.

Marketing 28

Marketing API Metrics Retention 28

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool). Always focus on the complete journey!

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

MAY 16, 2017

It’s all about asking the right digital analytics questions. Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. But in digital analytics, it’s crucial. In any field, it’s important to be critical. Can we trust it?

Analytics 132

Analytics eCommerce Metrics Campaign 132

Occam's Razor

JANUARY 4, 2016

, I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It also results in Marketers obsess about awful things like last-click conversions ( die last-click attribution die! Damn the intent the customer is expressing.

Metrics 60

Metrics Analytics eCommerce Conversion 60

ConversionXL

OCTOBER 29, 2019

Google Analytics and Google Tag Manager have limitations. This article shows how marketers can use the Measurement Protocol without coding—structuring data in Google Sheets or Excel instead. With the Measurement Protocol, you can mirror the data and collection method of Google Analytics. Client ID (CID) is 583336462.1570739164.

Analytics 49

Analytics eCommerce API Revenue 49

ConversionXL

JANUARY 3, 2019

With a single click, a user can destroy Google Analytics data: Moving from an AMP page to the main site or the main site to a payment processor can turn one visit into multiple sessions, mucking up source data along the way. Session stitching repairs technical fault lines, preserving clean analytics data and rescuing attribution information.

Analytics 127

Analytics Caching API Hosting 127

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. Most flexibility of any tool out there.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

blog.adaptiveblue.com

OCTOBER 23, 2010

Amazon S3 - The Simple Storage Service This web service provides simple API for reading and writing objects into a virtual hash. This service is useful for processing intense data, such as site analytics. Use Google Analytics in Standard And Creative Ways Early on startups need to track things.

EC2 40

EC2 Widget Software Review Startup 40

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

mashable.com

SEPTEMBER 14, 2011

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. With that in mind, here are four tips for entrepreneurs looking to expand globally. in place before you expand.

France 77

France Marketing Social Media Startup 77

The Next Web

JULY 8, 2013

My startup reached product market fit, meaning that customers love our product and we are actually producing value for them. Although achieving product market fit is extremely tough and takes time and a lot of iterations I found that the next phase, transition to growth, is even tougher. We’ve spent $0 on outbound marketing.

Advisory Board 128

Advisory Board API Cofounder PPC 128

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. AdSense now integrated into GA.

Analytics 105

Analytics Web Search Non-Compete 105

Duct Tape Marketing

JULY 21, 2017

10 Must Have Tools to Monitor, Analyze and Respond to Brand Mention written by Guest Post read more at Duct Tape Marketing. That is what makes sentiment management such a big part of social media interaction and marketing today. Talkwalker is a larger scale social media marketing tool that covers a lot of different corners.

Social Media 74

Social Media Reputation Widget Search 74