Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch. Directories.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MAY 26, 2020

This might be data from your CRM, email service provider, website, or social media analytics. If you’re a B2B company, are there industries you work with often, or are your point-people in a particular department, or do they hold a specific job title? Start looking for demographic and behavioral trends.

Architecture 95

Architecture Audience Social Media Campaign 95

Lightspeed Venture Partners

MAY 3, 2016

With our product, define the analytics you want and be up and running with a data mart in 90 days.” Gaurav and Diaz had anticipated this move and built the right architecture in their data marts right from the start. He built an architecture which anticipated the bigger follow on ideas. That was the genesis of EverString.

Architecture 60

Architecture China B2B Sales Cycle 60

VC Cafe

SEPTEMBER 5, 2011

May be supported by an open architecture. ActiveInsight – helps B2B organizations optimize customer acquisition and engage with top funnel prospects by analyzing customer intent in real time based online resources, mobile and social networks. For example: Web 2.0

Cloud 108

Cloud Startup Security 108

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

VC Adventure

FEBRUARY 1, 2010

It allows the company to eliminate the lines between their separate business units as well as improve customer satisfaction, 123 EDI Shipping Outsourcing, ArcGIS geographic authoring, BGT Partners consulting for B2B portal and CMS, Clarity Consulting for ABC QuickShip Application Development, Computer Aid, Inc. Service-oriented architecture.

Software 48

Software SQL Colorado Fractional CTO 48

ConversionXL

MARCH 29, 2016

The old brain cannot process concepts like “a flexible solution,” “an integrated approach,” or “scalable architecture” without a great deal of effort and skepticism.” And yes, real humans are behind B2B purchasing decisions, too. ” Good user experience can often be summed up in a sentence: Don’t Make Me Think.

B2B 48

B2B Framework Audience Advertising 48

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!). What you can discover from Google Analytics. Google Analytics custom reports are highly useful. generational).

Audience 122

Audience Analytics B2B eCommerce 122

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

MARCH 3, 2021

So the best place to understand the traffic quality of those keywords targets is by using Google Analytics. Another essential step in optimized PPC campaigns is setting up proper tracking (this is especially important for B2Bs where marketing attribution is already pretty tricky.) Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Information architecture is how we arrange the parts to be understandable as a whole. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization.

San Antonio 86

San Antonio Metrics B2B Analytics 86