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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. Audience information. Traffic sources.

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27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

There are now more options than ever for solopreneurs and small businesses because of the proliferation of the gig economy and platform-based enterprises. 19- Analyzing data faster Photo Credit: Cody Jensen In the SEO and PPC industries, technology is a huge part of how our industry changes. Thanks to Bram Jansen, VPNAlert ! #6-

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. Once you’ve taken care of analytics, you’ll want to identify some tools that will help you with keywords. Stay True To Your Business.

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3 Ways to Measure the Brand Awareness of Your Small Business

Up and Running

Brand awareness is a marketing term that is used to describe the degree of consumer recognition of your business and/or product. From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. How do you measure brand awareness? Different types of brand tracking tools.

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30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. Small business owners now see the value of investing in branding experts, business coaches, copywriters and designers who bring unique insight and talent to the digital marketing space.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

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Digital Marketing and Its 6 Benefits for Businesses

The Startup Magazine

Many small businesses are taking advantage of digital marketing to reach and build a relationship with their targeted customers. If you think about traditional marketing, you will realize that it’s very difficult for small businesses to compete with other large businesses. The clean answer is digital marketing.