David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. For a small business Visits are an important metric, even 500 more Visits a week can be huge. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

This is going to be BIG.

APRIL 2, 2013

Today, ElectNext announced that they had raised $1.3mm to launch a data, analytics and marketing service to bridge the data gap between politicians, lobby groups, and their constituents. This business model isn't how Electnext started, nor was investor interest always this strong. Brooklyn Bridge Ventures led the round.

Business Model 108

Business Model B2B Campaign Audience 108

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Can I add any business value? Go to the B2B dancing monkey video (what!).

Web 139

Web Analytics eCommerce Campaign 139

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

View from Seed

MAY 5, 2020

We are going to quickly take some proactive steps to try to promote the program among audiences that may be outside our typical channels, and we would welcome any other suggestions of things we can do to bring in a more diverse set of applicants (please share suggestions in the comments below).

Founder 156

Founder B2B Business Model Analytics 156

Hearpreneur

DECEMBER 15, 2017

It was becoming a business model destined to fail. At the same time, we walked the halls of the large fashion trade shows, where many of our agency customers conducted their wholesale businesses, and noticed just how antiquated and broken the process there was. Buyers were using pen, paper and fax machines to place orders.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53