Remove Analytics Remove B2B Remove Channel Remove Social Network
article thumbnail

Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

Audio 139
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Every Business Needs To Become A Platform, And How To Do It

YoungUpstarts

Social networks such as Facebook and Twitter? Salesforce does the same thing in the B2B world. Kurt Bilafer, Global Vice President Sales & Success at WePay , is a sales veteran with more than 20 years of experience in direct sales, channel and partner development and business strategy.

Japan 100
article thumbnail

Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126
article thumbnail

Why is Facebook Marketing So Important for Your Business?

The Startup Magazine

With billions of active users, Facebook is not just a social networking platform; it is a dynamic marketing ecosystem that can significantly impact the success of your business. Cost-Effective Advertising Compared to traditional advertising channels, Facebook offers cost-effective marketing solutions. It is that specific!

Marketing 114
article thumbnail

Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video content is easily subject to behavior analytics. Start a YouTube channel. Post them to social media and your blog page. Crunch the numbers.

Video 75
article thumbnail

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. 16 Top Social Analytics Tools For 2016.

Analytics 100