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Startup CTO Speaking

SoCal CTO

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What parts Agile addresses and the big problems with Agile for early-stage startups?

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

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How to Run Your Company Based on Metrics: What, Why, How, Who, and When

David Teten

For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Lean Analytics recommends this set of metrics for some of the major categories of startups: Create a management dashboard. A Primer on Startup Metrics – Which Analytics Tool to pick. * Gross Profit.

Metrics 60
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. Biggest Advice I Give to Portfolio Founders? We of course need to understand markets and market dynamics but many people understand this from an analytical perspective. This is not a 2-month v-shaped correction.

Marketing 263
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What Makes a Great Consumer Startup Marketer?

View from Seed

VP Finance and Analytics. Clearly, being analytical isn’t all there is to being a great marketer. The raw material of analytical people. First is this idea of the “raw material” of insanely analytical people. First is this idea of the “raw material” of insanely analytical people.

Boston 120
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95