ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites. Acquire prospects.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Most Analysts for ecommerce entities spend all their time with ecommerce data.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

SEPTEMBER 30, 2013

On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4:

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. How to calculate conversion rate.

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

Hearpreneur

MAY 18, 2022

After that, I spent the next ten years leading marketing and sales teams for a few startups until the entrepreneurial bug hit me again. When my friend Rotem Dafni suggested we build an autonomous sales prospecting platform. Plytix (short for product analytics) was founded as an eCommerce analytics tool and pivoted to become a PIM.

Technical Review 141

Technical Review Entrepreneur Software Review Jordan 141

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. I also believe that every company in a different stage of their evolution when it comes to sales, marketing, and audiences. If you are a B2B company, checkout Cisco's social efforts. YouTube is magnificent. YouTube is amazing. How cool is that! All on YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

This is going to be BIG.

FEBRUARY 22, 2010

VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. The company is not just looking for a VP of Sales, but for a champion for all things sales throughout the organization. It wants to click.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Long copy” doesn’t mean “long form sales page”. pic.twitter.com/T2OjzFm2U8. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Here are is the type of data that you should be tracking: General Google Analytics statistics—like unique visitors, time on the site, bounce rate, and source. Ecommerce statistics—money generated by source, by campaign, by ad, and so on.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. point of sale software”); however, that usually isn’t where the most opportunity is. What is the SEO pyramid? Problem terms.

Framework 123

Framework B2B SEO Search 123

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

Women Entrepreneurs Can

JULY 14, 2021

For instance, social media platforms like LinkedIn and Twitter are great for certain service-type businesses, B2B companies, agency-type businesses, consulting, and enterprise software companies. The point is that some platforms you need to figure out the best platform for your business first. Vary Your Content Formats.

Social Media 52

Social Media Small Business Media Marketing 52

The Startup Magazine

OCTOBER 23, 2023

Whether you are selling artisanal chocolates or offering B2B software solutions, you can reach and engage with your specific audience on Facebook through tailored marketing strategies. This will keep their brand in the minds of book enthusiasts and help increase foot traffic and sales.

Marketing 114

Marketing Audience eCommerce Lead Generation 114

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!). What you can discover from Google Analytics. Google Analytics custom reports are highly useful. generational).

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JULY 3, 2014

JC Penney’s went from a sales model based on constant coupons and markdowns to “everyday low prices.” Sales collapsed within months of Johnson’s takeover. “I Let’s add to that “stuff” that’s essentially useless for the business goal you’re attempting to achieve, i.e. increased website conversions or in store sales.

Customer 133

Customer Analytics Conversion Lead Generation 133

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

OCTOBER 24, 2016

When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. Because the above picture actually looks like this… Suddenly most of your standard Adobe and Analytics reports are more than lying to you about the effectiveness of your marketing investments. Let's go.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JANUARY 29, 2016

The value of car sales through their retargeting was 98% higher than the offline average. Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. Inside your Google Analytics account, you can slice and dice your audiences in different ways with the data there.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. via B2B Marketing Alliance ]. Nothing is being sold at this stage. Consideration.

Email 136

Email Customer Marketing Software Review 136

YoungUpstarts

AUGUST 28, 2017

What exactly is the success rate of an eCommerce store? If you are a company that sells eCommerce tools, this cannot be good news. Several months ago, Shopify, one such eCommerce platform provider, launched Exchange , a marketplace that allows users to buy and sell online stores that are hosted on their platform.

Customer 124

Customer eCommerce Marketing Retention 124

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

SEPTEMBER 2, 2019

Whether you make money through sales or ads, you always need more user engagement on your website. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Dr Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die. Conclusion.

Social Network 73

Social Network Viral Social Media B2C 73

conversionxl.com

FEBRUARY 4, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. How To Identify Your Target Market & Make More Sales. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Building Your Marketing Funnel With Google Analytics.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

JUNE 24, 2014

Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. Dr Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die.

Social Network 130

Social Network Viral Social Media B2C 130