Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Implement SEO best practices. Using SEO best practices is like putting a bright, flashing neon sign on your storefront. Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Predictive analytics will also have major implications in marketing; a key area for us is using this insight to hone our predictive lead scoring capabilities within our product.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

JULY 14, 2022

So webinars have certainly been around for, you know, ages, internet ages, I guess, you know, 15, 20 years peop marketers have been using them, certainly live, but recently eight, 10 years ago, it seems like this platform of going and signing up and sort of watching a live , but it's recorded. John Jantsch (03:09): Yeah.

Technical Review 84

Technical Review Demand Cofounder Video 84

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If I need to find an article on creating a custom dimension in Google Analytics, I don’t care if you published it five years ago. Anything, in the early days of the Internet, was good enough. To be honest, it never did. It doesn’t age the same way.

Analytics 68

Analytics Metrics Technical Review Search 68

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. — Work with the best emails strategy available and stay up-to-date — SEO support. SEO is the biggest asset of any successful website. Without a proper SEO team, your business will gain credibility.

Small Business 138

Small Business Marketing SEO Social Media 138

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. It wouldn’t exist were it not for the internet empowering buyers to do their own research and make informed decisions. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing.

Demand 95

Demand Management B2B Campaign 95

Scalable Startup

JANUARY 12, 2015

. > The Larger Market: The Online Review infrastructure industry is highly under exposed in the overall Internet marketing world. Even expert Internet marketers are pretty unaware of the market and its details. It’s content, social, seo enhancing and is impacting a vast majority of online purchasing.

Management 20

Management Los Angeles Angel Investor B2B 20

YoungUpstarts

JUNE 10, 2018

These include: Internet of Things (IoT) – everyday objects and machines are able to connect to the Internet and gather data in real-time. Cloud Computing – storing and accessing data over the Internet making it possible to handle tasks anytime, anywhere. What Can You Do to Be Industry 4.0 Start Engaging with Your Customers.

Agile 100

Agile Analytics Cloud Bankruptcy 100

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. I’m more familiar with content marketing in B2B Marketing. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups.

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

APRIL 25, 2011

Your SEO strategy is buying links, expired domains, et. It irritates me to no end when I hear perfectly smart SEOs stuck in the 1940s. Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. Doing anything on the web without a Web Analytics Measurement Model.

Marketing 126

Marketing Flash Analytics Web 126

Up and Running

MARCH 14, 2017

Make sure you track opens and click-throughs, either using integrated plugins such as Yesware or built-in analytics of your chosen email marketing provider. If you’re good with the phone and your solution is B2B, nothing keeps you from going through some industry association’s directory or trade fair floor plan and look for ideal clients.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

crowdSPRING Blog

DECEMBER 5, 2016

It’s literally hardwired into our brains, no matter how cool and analytical we might think ourselves. When you boil it all down, ultimately corporate buyers are people and that is probably the most significant driver of this bleeding of personal emotion into the B2B purchase. And frankly, it’s not really a cultural thing.

Denver 48

Denver B2B Design New York 48

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. You sell a product that requires an internet connection and a web browser for access, which means your prospects are online! Yet many B2B companies don’t have a clue. Cracking The Code.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Tools: Moz – Inbound marketing and marketing analytics software subscriptions. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Is this all we can accomplish from display advertising on the Internet? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy). Everyone on the Internet loves speed. Does the internet stink at branding?

Web 164

Web Design Marketing Security 164

marketingland.com

JULY 11, 2012

Analytics |. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Attend Our Internet Marketing Conferences. Our SMX events deliver the most comprehensive educational and networking experiences for internet marketers, whether youre a seasoned expert or just starting out.

Email 49

Email Mobile SEO Search 49