Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will also have the chance to contribute to our email campaigns, website and crowdfunding profile as well as any other marketing materials or campaigns we think up.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Both Sides of the Table

APRIL 28, 2010

Other players such as Obopay have set out to focus on mobile person-to-person cash transfers, mFoundry (a GRP portfolio company) has focused on mobile banking and a mobile wallet and one of my favorite companies m-via is focusing on mobile remittances (right now between the US and Mexico). Read more: PEHub. GroundTruth.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

techcrunch.com

AUGUST 12, 2012

The fund views its portfolio startups as fulfilling one of the three layers of the “Big Data stack”: 1. Analytics (the software tools and services necessary to get intelligent , accurate, and actionable analysis out of petabytes of data in minutes instead of weeks) ; and. This $49 Quadcopter Flips, Dips, And Floats.

Early Stage 70

Early Stage San Francisco Los Angeles Southern California 70

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. That of course will mean more referring keyword data will disappear.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

YoungUpstarts

JULY 18, 2011

Founded less than two years ago by Internet entrepreneur and former model/actor Keith Britton and his partner actress Zoe Saldana , MyFDB allows users to freely browse credited magazine covers, editorials, and ad campaigns, as well as search credited people and company profiles. Who says technology isn’t fashionable?

Database 157

Database Distribution .Net Analytics 157

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Version One Ventures

NOVEMBER 24, 2014

Google Analytics, Flurry, Mixpanel, etc.). Over the past month, I have spent time with some of our portfolio companies talking about how to leverage the power of their data. For example, imagine asking yourself, “ What day of the week is best to ramp up our ad campaigns? ” When you have one categorical variable (i.e. Stay tuned!

Clickthrough 165

Clickthrough New York City Distribution Analytics 165

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Your website data.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Because it is hard. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. The company truly has a portfolio strategy when it comes to marketing. A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost.

.Net 119

.Net Campaign Analytics Channel 119

David Teten

MARCH 3, 2015

And I definitely am one of those people who regularly advises our portfolio companies at ffVC to think creatively about how to experiment on their operating assumptions. So, I’ve gathered below some of the experiments that our portfolio companies and other startups we know have found most informative. ffVC portfolio company.

Startup 60

Startup Private Equity Lean Portfolio 60

Occam's Razor

SEPTEMBER 30, 2013

Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. It is the only way to win big.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Austin Startup

JUNE 15, 2010

Founded in Austin in 1999, Coremetrics is known as one of the high-end providers of web analytics, competing with Omniture and Webtrends. Coremetrics’ offerings are a new addition to IBM’s business analytics portfolio. Today it was announced that IBM is acquiring the company for an undisclosed sum.

Analytics 69

Analytics Portfolio Agile eCommerce 69

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. The same goes for analytics: Understand a current tool before adding another.). Standardized, clean data is critical to deploying great campaigns.”.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

SEPTEMBER 7, 2010

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. We have a very long tail of data in web analytics. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. " Ok analytics tool: Sort descending!

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

OCTOBER 24, 2016

When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. Because the above picture actually looks like this… Suddenly most of your standard Adobe and Analytics reports are more than lying to you about the effectiveness of your marketing investments. Let's go.

Analytics 60

Analytics Metrics Technical Review Channel 60

Venture Chronicles

DECEMBER 20, 2011

What that will be I do not have a clue but sponsored tweets and ad campaigns simply cannot be anything more than a starting point. Social as a Service: If you are a SaaS application there is an increasing portfolio of services that you can plug into your application to bring social capabilities as a layered service.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. I want to fix that. Hence Bounce Rate.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

FEBRUARY 28, 2017

Bonus: Remember, you can measure profit everyday in Google Analytics! ]. This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " That last bit I added above, Human, has meant many different things over the evolution of the web. Why care about something as lame as cost?

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. But all this falls apart when you try to judge the success of your See and Think consideration stage marketing campaigns using conversion rate. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 19, 2014

None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?), The whole thing is so painful. The whole thing is so painful. Lots and lots of Revenue!

Metrics 159

Metrics Analytics SEC Acquisition 159

BeyondVC

NOVEMBER 20, 2006

In fact, before the Internet dominates all advertising why couldn’t one bring the tools of the web to the television world making TV advertising more effective, targetable, and measurable – in effect changing it from a mass media to a more targeted dynamic one. All while delivering traditional reach within any media plan.

Advertising 60

Advertising Campaign Video Internet 60

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Want a specific case study?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. For Search it is in your Google Analytics or Omniture Site Catalyst reports. Standard metric in every web analytics tool worth anything.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

YoungUpstarts

DECEMBER 7, 2017

Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan. I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign.

Marketing 124

Marketing Analytics Campaign Email 124

Up and Running

AUGUST 23, 2016

Now, Base Creative is one of Asia’s leading agencies, with a portfolio that includes Walmart, Cisco, and Hermes. For Base Creative’s website, “Google Analytics shows that the visuals are approximately four times more popular than the text equivalents.” This article presents insights I gleaned from an interview with Mr. Kinsman.

Agile 60

Agile Viral Social Media Differentiation 60

Occam's Razor

APRIL 2, 2012

While I'm using the term Store here, it encompasses sales (or leads or catalog requests) driven to a retail store or company call center, people driven to donate blood via online campaigns, or essentially any offline outcome driven by the online channel. Two helpful blog posts on multi-channel analytics: 1. It's mandatory.

Channel 152

Channel Analytics Framework Advertising 152