Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. That of course will mean more referring keyword data will disappear.

Search 154

Search SEO Analytics Engineer 154

Rob Go

SEPTEMBER 9, 2013

So without further delay: Large Tech Meetups: Web Innovators Group : Quarterly Demo-Style meetup in Cambridge draws over 1000 members of the startup community each time. Thoughtbot - Web application development and design. Terrible Labs – Ruby on Rails, Web and Mobile. Barrington Coffee – Fort Point Channel.

Boston 71

Boston Technical Review Community Cofounder 71

ConversionXL

MAY 6, 2021

As with analytics or SEO tools, there are a lot of options to choose from. Additionally, because WordPress is so popular, there are dozens of blogs and YouTube channels dedicated to getting the most out of the platform. Custom coding, though, requires a somewhat substantial understanding of web development.

Software Review 91

Software Review Technical Review Hosting SEO 91

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. If you can break this down by channel that you’ve acquired them from this is obviously better. If you have multiple versions of your product, how many are web vs. mobile? You Manage What you Measure.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. A week or so ago, we launched the Key Hire Wire at First Round.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ The web rocks!]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics.

Campaign 128

Campaign Analytics Metrics Search 128

www.xconomy.com

JUNE 9, 2012

Tech Channels ▾ Cleantech ›. The firm, Correlation Ventures, is using predictive analytics technology to tilt the odds in its favor. The company and its technology, which are now part of Minnesota’s FICO, are often identified as the progenitor of San Diego’s proliferating cluster of analytics software companies.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

YoungUpstarts

JULY 18, 2011

A pro subscription version allows fashion professionals to control their own profiles and create a dynamic online professional portfolio, as well as connect with other industry professionals – The Wall Street Journal even called the site “a fashion industry LinkedIn”. Who says technology isn’t fashionable?

Database 157

Database Distribution .Net Analytics 157

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Not impossible. Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

SEPTEMBER 30, 2013

Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. It is the only way to win big.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Analytics Channel 119

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” often referred to as business analytics?—?is is another critical product management skill.

Management 85

Management Product Technical Review Software Review 85

Austin Startup

JUNE 15, 2010

Founded in Austin in 1999, Coremetrics is known as one of the high-end providers of web analytics, competing with Omniture and Webtrends. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of eCommerce and social media.

Analytics 69

Analytics Portfolio Agile eCommerce 69

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. What's possible to measure.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics.

Demand 132

Demand Vertical Campaign Channel 132

Transformify

FEBRUARY 23, 2022

The majority of agencies will concentrate on one to three primary channels. It is one of the most contingent workforce s that improves customer interaction by building an audience, increasing brand recognition, engaging with customers, responding to comments, and monitoring the platform's analytics. Try Editing And Proofreading.

Web Development 92

Web Development Demand Social Media Lead Generation 92

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems. Multi-Channel Attribution. In case you were curious.

Channel 152

Channel Analytics Framework Advertising 152

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ReadWriteStart

OCTOBER 28, 2010

Antonio has a portfolio of Web-based business process management applications for small businesses with 10-100 employees. IDES is an analytics enhancement for fraud prevention systems addressing the credit card fraud market. At the end of the session, each left with specific action items.

Partner 117

Partner Belgium Portugal Bootstrapping 117

David Teten

DECEMBER 12, 2017

At Top Tier, we have been continuously refining our database and analytics engine, and we use it and other software mentioned in this article to make better decisions, spot trends, and stay in front of targeted venture capitalists and entrepreneurs. What has been helpful to funds to manage their deal negotiation processes?

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Occam's Razor

SEPTEMBER 7, 2010

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. We have a very long tail of data in web analytics. " Ok analytics tool: Sort descending! Go try it on your own Google Analytics data! The Problem. See all those single visits?

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

OCTOBER 24, 2016

When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. Because the above picture actually looks like this… Suddenly most of your standard Adobe and Analytics reports are more than lying to you about the effectiveness of your marketing investments. Let's go.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Your website data.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

FEBRUARY 28, 2017

Bonus: Remember, you can measure profit everyday in Google Analytics! ]. That last bit I added above, Human, has meant many different things over the evolution of the web. You’ll recognize these most commonly as being set by Adobe or Google Analytics on your site to better track metrics like Sessions and Users. Conversion Rate.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

MAY 19, 2014

None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?), By channel] Conversions - Assisted Conversions. The whole thing is so painful.

Metrics 159

Metrics Analytics SEC Acquisition 159

Venture Chronicles

DECEMBER 20, 2011

Social as a Service: If you are a SaaS application there is an increasing portfolio of services that you can plug into your application to bring social capabilities as a layered service. People Will Buy Stuff Through Facebook: Actually this prediction speaks very broadly about how retail is moving outside of a purely web experience.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? Finally, we want to know if some of these marketing channels (Display, PPC, YT, Email, etc.) Don't we already book, tweet, plus a lot?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. And if you are sitting in a Nth level tactical meeting, that is ok.

Analytics 144

Analytics Search Metrics Web 144