Up and Running

OCTOBER 7, 2019

Use current analytics to identify which business processes should be measured and who the stakeholders are. Customer churn rate: shows the percentage of customers lost in a given period (e.g., Conversion funnel: shows how prospects advance through the marketing funnel in a specific duration. Marketing KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

Steve Blank

DECEMBER 2, 2013

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. The class has talked to ~2,200 customers to date.

Customer 326

Customer Churn Rate Customer Development Lean 326

ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. The stage in which your customers become aware of your product or service.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

SEPTEMBER 22, 2021

Referral marketing is one of the most cost-effective ways to grow your business because it leverages the trust you’ve already built with customers. Every conversation someone has about your brand is an opportunity for a new set of eyes on what you have to offer. Lowers churn.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

AUGUST 21, 2014

It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. You need to track pre-purchase, post-purchase, and then overall business analytics. Those things are all really hard to just get. There’s tools to do all of that.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Both Sides of the Table

JUNE 6, 2010

developing a product you might like to survey prospective customers without biasing their answers. trying to determine one’s math capabilities you might like to ask a detailed analytical problem to solve. I was infuriated because the flow of our conversation never returned to letting the guy inform us how to better sell to him.

Churn Rate 311

Churn Rate Due Diligence Dividend Conversion 311

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of people buying, the metric is conversion rate.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Up and Running

SEPTEMBER 24, 2019

I’ve talked before about the metrics you need to know and track when you are running a subscription business , but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

ConversionXL

NOVEMBER 22, 2022

What is Click-Through Rate? New visitors vs. returning visitors: Understand how customers use your website Where to track new vs. returning visitors 7. Conversion rate: Understand marketing success Where to track conversion rate 10. Customer acquisition cost: Prevent reckless spending Where to track CAC 13.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Reducing churn rate. Could be wasting sales and customer success time if not). Creating promoters and referrals.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. These new channels, Twitter and Facebook and YouTube and Tumblr and, yes, even blogs, are very distinct customer / participant experiences.

Social Media 124

Social Media Analytics Metrics Media 124

Version One Ventures

SEPTEMBER 28, 2015

Old churned users = inactive users from the previous cycle(s) who continue to be inactive in this cycle. Knowing the number of users that have churned allows you to calculate your churn rate. Churn Rate = # of users churned at end of the time period / # of total users at the beginning of the time period.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

ConversionXL

AUGUST 13, 2019

David Skok , author of forEntrepreneurs , identifies three keys to sustained SaaS growth : Acquiring customers; Retaining customers; Monetizing customers. Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC).

Metrics 117

Metrics SQL Retention Churn Rate 117

Venture Chronicles

DECEMBER 15, 2011

Whenever someone does this they invariably open the door to the question about what their customer numbers because a percentage breakdown without knowing what the denominator is will lack the proper context. Churn is a really important consideration in freemium models and not just because of the financial impact.

Churn Rate 57

Churn Rate .Net Business Model B2C 57

ConversionXL

AUGUST 21, 2014

David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics.

Retention 106

Retention Churn Rate Metrics Software Review 106

Up and Running

MARCH 11, 2015

If you don’t have any existing customers yet talk about perspective customers. That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. The customer acquisition cost that I talked about.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

Up and Running

APRIL 27, 2012

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. The customers can come later once it is finished.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68