article thumbnail

Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). It’s disheartening, but sadly, this is one experience that many startup founders face. Do you find yourself and your project in a similar position?

Design 105
article thumbnail

Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Sophisticated Reporting and Analytics. Top-End Security.

eCommerce 135
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Combining All Your Funnel Data into One Sheet

ConversionXL

Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. We source this statistical data from Google Analytics and import it to a dashboard on a daily basis.

article thumbnail

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Let’s say, for example, that you’re trying to lower the churn rate on an application.

Metrics 156
article thumbnail

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. Use current analytics to identify which business processes should be measured and who the stakeholders are. Customer churn rate: shows the percentage of customers lost in a given period (e.g., KPIs Every Founder Should Track.

Founder 71
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
article thumbnail

How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains. “I Reinventing the Wheel .