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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Link Your Ads to Google Analytics.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. In a face to face networking situation, this would be how you enter the conversation. image credit. image credit. ” The result?

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame.

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The Definitive Guide to Video Prospecting

ConversionXL

They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. You do this through a series of techniques that range from content marketing (attracting leads) to chatbots and surveys (providing value). Getting started with video prospecting.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

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How to Get Traffic That Converts

ConversionXL

Your conversion rate is mainly determined by the quality of traffic. Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. The act of conversion was opt-in to their email list. Image credit.

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How to Optimize Videos for Conversions

ConversionXL

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. ” (via Bigcommerce).

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