Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Up and Running

MARCH 14, 2017

Startup validation tactic 2: Social media surveys. The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Set up tracking from the start.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Focus on all three with everything you do with digital analytics. Can you feel my pain?

Metrics 155

Metrics Marketing Analytics Channel 155

The Startup Magazine

SEPTEMBER 12, 2023

Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Spread the word and get people talking about your stuff.

Channel 129

Channel Social Media Marketing PPC 129

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 5, 2010

But as we drill deeper into worse performing media, or pay out for lower-volume-lower-relevance search terms, our cost per sale gradually rises. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA). Using Life Time Value might be a much better idea. per renewal.

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. Here is a example.

Management 68

Management Analytics San Diego Web 68

ConversionXL

SEPTEMBER 15, 2016

Why You Should Link AdWords and Google Analytics. If we’re talking about optimization, we’re talking about digital analytics. Measuring the right metrics when you’re experimenting with PPC is important. What you need is the “why” Investigate through segmentation and Google Analytics.

PPC 48

PPC Software Review Campaign Analytics 48

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. David's idea is simple and genius.

Web 87

Web CPA Analytics Affiliate 87

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. But over the past decade a rather seismic shift has occurred.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Why social media is one of the best approaches to building your brand.

Social Media 145

Social Media Audience Media Marketing 145

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Of course, measure that using the four best social media metrics !) Please do sign up. More of me.

Analytics 60

Analytics Marketing Metrics Audience 60