Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Up and Running

MARCH 14, 2017

Startup validation tactic 2: Social media surveys. The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Both Sides of the Table

FEBRUARY 21, 2010

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action). If you want to read more of my views on this topic I’ve covered it here and here.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

The Startup Magazine

SEPTEMBER 12, 2023

Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Spread the word and get people talking about your stuff.

Channel 133

Channel Social Media Marketing PPC 133

Occam's Razor

APRIL 5, 2010

There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA). How much could you spend on keeping them sweet with email and social media? You'll notice instantly that almost none of the data above is available in your web analytics tool. per renewal.

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. And many others.

Metrics 155

Metrics Marketing Analytics Channel 155

VC Cafe

JUNE 10, 2011

Taykey provides ad targeting solutions based on trend analysis in social media. Rather than focus on demographics data, Taykey gathers analytics on topics that are trending in social media and provides clients with targeted advertising in the form of Facebook ads, promoted trends on Twitter, or search ads – in close to real time.

CPA 92

CPA Social Media New York Advertising 92

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Or if you use Google Analytics: In Paditrack for free.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Image Source. Cool video on the topic here.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. David's idea is simple and genius.

Web 87

Web CPA Analytics Affiliate 87

Duct Tape Marketing

JUNE 2, 2017

Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. Be stocked: Stay on top of inventory needs, and if possible, use a predictive analytics tool to optimize. Be attentive: Through email and social media, remind customers you’re there, that they need to re-subscribe, refill, etc. Incentives.

Acquisition 48

Acquisition Cost Customer Social Media 48

Hearpreneur

FEBRUARY 12, 2017

And when my entrepreneurial celebrity idol posts wearing my product on social media twice, I’m reassured that I’m onto something. 20 – Use My Analytical Brain & Creative, Artsy Mind. Crunching numbers as a CPA was safe and came with a guaranteed biweekly pay cheque. It’s a whole new world!

Entrepreneur 48

Entrepreneur Italy LLC Curation 48

Hearpreneur

MAY 18, 2022

Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. 12- To promote democratic norms using social media. Social media isn't really social. Thanks to Debbie Petry Artt, The Guardians of Peace ! #6-

Technical Review 141

Technical Review Entrepreneur Software Review Jordan 141

Duct Tape Marketing

AUGUST 13, 2015

Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there. For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Of course, measure that using the four best social media metrics !) Please do sign up. More of me.

Analytics 60

Analytics Marketing Metrics Audience 60