ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

OCTOBER 31, 2014

Some of you out there may find this Google Analytics feature overview to be mostly review. From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data. The rest are based on data points that are part of standard Google Analytics collection processes.

Analytics 134

Analytics Software Review eCommerce Conversion 134

ConversionXL

JANUARY 9, 2019

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analytics incentivize behavior.

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight? image source.

Analytics 132

Analytics Software Review eCommerce Search 132

NZ Entrepreneur

APRIL 25, 2024

If you’re looking to sell products and services online their ecommerce plans range from $US45 a month to $US81 a month when billed annually. All-in-One Solution: Squarespace is an all-in-one platform that includes website hosting, design templates, domain registration, e-commerce functionality, website analytics and built-in SEO tools.

eCommerce 52

eCommerce Hosting Analytics Bandwidth 52

ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. How to calculate conversion rate.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Google Analytics and CRM) used to track them.

Campaign 149

Campaign CTO Marketing Social Media 149

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). Facebook works.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? For many ecommerce companies, however, competing in voice search on Google is secondary to competing with Amazon Alexa. How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Technical Review 100

ReadWriteStart

OCTOBER 13, 2021

How does Shopify help make eCommerce easier? The automated sales option helps you take repetitive tasks off your head. Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Integration with Google Analytics or Big quick. Videofy.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

The Startup Magazine

NOVEMBER 25, 2019

Online retailers are increasingly turning to subscription sales models to get a reliable strain of long-term revenue for the business. Sophisticated Reporting and Analytics. You’ll be able to better segment key metrics like COGS, eCPA, Churn Rate and more to better understand the history of your business. Top-End Security.

eCommerce 106

eCommerce Analytics Security Churn Rate 106

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. It also makes it easier to attribute specific marketing spending toward individual segments and generate quality leads for the sales team. Who is using CRM?

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

APRIL 25, 2016

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Analytics 48

Analytics Mobile Metrics Acquisition 48

mashable.com

JULY 10, 2012

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , This year, American online retail sales are projected to reach $224.2 Third-Party Ecommerce Site Providers. Currently, the two most popular ecommerce site providers are Volusion and Shopify. Like Tweet. Like Tweet.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. You need to track pre-purchase, post-purchase, and then overall business analytics. In terms of pre-purchase, traffic and content metrics. All you can do is fix it going forward.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. This post gives you a data-backed approach to win more repeat sales. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

FEBRUARY 5, 2016

3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape Marketing. To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. photo credit: technource. Total transaction.

eCommerce 28

eCommerce Analytics Software Review SEO 28

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

Up and Running

SEPTEMBER 15, 2021

Reports are vital for establishing the success of marketing campaigns and tracking sales trends. In this article, we’ll cover the basics of Google Data Studio—what it is and what it does—and provide you with the know-how to build a custom dashboard for your sales report. What is Google Data Studio?

Sales 137

Sales Metrics Customer Analytics 137

Hearpreneur

JANUARY 19, 2022

After having to reduce and rethink our strategy during COVID, we observed that our community and sales have skyrocketed. 6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. 11- Paying attention to metrics.

Entrepreneur 116

Entrepreneur Metrics Technical Review North America 116

ConversionXL

JANUARY 30, 2013

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks. Wrong metric. Black Friday data.

Social Media 134

Social Media Sales Media Social Network 134

ReadWriteStart

OCTOBER 13, 2021

How does Shopify help make eCommerce easier? The automated sales option helps you take repetitive tasks off your head. Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Integration with Google Analytics or Big quick. Videofy.

Artificial Inteligence 78

Artificial Inteligence Technical Review Software Review Analytics 78

ConversionXL

DECEMBER 13, 2022

Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing.

Analytics 127

Analytics Technical Review Software Review Framework 127

Up and Running

AUGUST 24, 2020

You’ve likely noticed a few of them as you’ve transitioned your team to working remotely or explored launching an eCommerce platform. Take delivery service apps like Instacart for example, that use AI analytics to garner insights about customers and their behavioral patterns. Marketplaces Like Upwork.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Here's a view that might apply for your ecommerce website. Most people who do web analytics are sad and/or frustrated.

Analytics 121

Analytics Conversion RSS Metrics 121

ConversionXL

JULY 3, 2020

From where they’re standing, they’ve already spent a ton of money buying analytics and dashboarding tools, each of which promised to be the holy grail. Your sales team has data in their CRM. You also need metrics on cart abandonment and purchase rates of those who saw your test idea and those who didn’t. Here’s the problem.

Technical Review 107

Technical Review Software Review API Analytics 107

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. 7 Ways that Predictive Analytics Is Transforming Ecommerce. 7 Ways that Predictive Analytics Is Transforming Ecommerce. high converting ecommerce site; 4. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

NOVEMBER 5, 2018

Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong. I’ll show you six funnel features in Google Analytics to boost your conversions by understanding where prospects falter in their journey. But first, let’s define a Google Analytics funnel and explain why it matters.

Analytics 130

Analytics eCommerce Conversion Metrics 130

ConversionXL

JULY 29, 2020

From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. This may also be an opportunity to port Amazon learnings back to your ecommerce site. Of course, not everything requires reworking. What doesn’t change.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. You may already know that.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

JULY 22, 2021

Understand and maintain them and your website can rank prominently, drive traffic, and help boost sales. Here are the SEO tools we’ll be using to perform a technical audit: Screaming Frog SEO Spider Google Search Console Google Analytics Google Page Speed Insights Google Mobile-Friendly Test BrowserStack Responsive Test.

Technical Review 162

Technical Review SEO Software Review XML 162