Startup Lessons Learned

NOVEMBER 7, 2008

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. The Lean Startup Intensive is tomorrow at Web 2.0. Start an AdWords campaign.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. You’ll hear from Staples on the five positive emotions that are the most effective in content to get people to lean forward and share: happiness, awe, curiosity, empathy, and surprise. Click here to listen to the episode.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Occam's Razor

OCTOBER 14, 2020

The challenge is that we, and our HiPPOs, bring opinions and feelings and our perceptions of what will go viral to the conversation. Is there something I can add to increase the chances that this will go viral and result in fame and glory? This graphic went viral on the socials, and deservedly so. I’m only teasing. A good sign.

Algorithm 107

Algorithm Viral Technical Review Texas 107

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Guest post by Ben Yoskovitz, the co-author of Lean Analytics , a new book on how to use analytics successfully in your business. Unfortunately, due in part to the popularity of Lean Startup and the concepts it promotes, the pivot has been bastardized to the point where it doesn’t mean much to people anymore.

Lean 284

Lean Analytics Metrics Viral 284

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Viral coefficient (how well your users become your marketers.). We did quite a lot of this when we launched the book a few weeks ago using Bit.ly, Google Analytics, and Google’s URL shortener.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Steve Blank

DECEMBER 7, 2010

use Google Analytics to measure the success of your campaign. If you’re assuming virality of your product, you will need to show viral propagation of your product and the improvement of your viral coefficient over several experiments. Ask your users to take action, such as signing up for a newsletter.

Wiki 315

Wiki Lean Management Business Model 315

crowdSPRING Blog

JANUARY 18, 2011

A few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. Many asked if we could share more lean marketing strategies and tips. Today’s post starts a new series in the crowdSPRING Blog – Lean Marketing 101 – focusing on lean marketing for startups and small businesses.

Lean 90

Lean Marketing Small Business Campaign 90

Steve Blank

FEBRUARY 26, 2020

And thanks to Ann Miura-Ko of Floodgate (my first Lean LaunchPad co-instructor) for her suggestions. You need to begin to “instrument” your customer acquisition process with analytics. Traction: Tell investors about your search for product/market fit and what you’ve learned from potential customers to date.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

ConversionXL

MAY 29, 2019

For CXL, for example, videos on Google Analytics —complete with step-by-step walk-throughs—make more sense than a focus on copywriting. Successful channels leaned into one (or more) of these five options: Educational authority; YouTube-friendly product; YouTube-friendly industry; The “face of the company”; A higher mission.

Channel 106

Channel Video Audience Software Review 106

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. No matter how much it bothers you, people do like to entertain themselves with a “lean back” experience. What analytics are you going to use?

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

ConversionXL

FEBRUARY 27, 2019

Brendan Sterne , who unearthed the above articles on Amazon’s process, notes that Amazon differs from the model advocated in Lean Startup, which “aims to put a concrete prototype in front of consumers to validate the product.”. Product Hunt and Kickstarter darlings are pre-planned, not miraculous.

Product 110

Product Campaign Acquisition Social Media 110

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. The latter means products, analytics, optimisations, and developers. Highly experienced, top-tier angels. Requires team relocation.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

ConversionXL

MARCH 16, 2016

See, when people lean on NPS like it’s a magic number, it doesn’t do much good. Throw away analytics and your other customer research tools, because this one simple trick will grow your business in your spare time! It doesn’t help that the original HBR article on NPS called it “the one number you need to grow.”.

.Net 48

.Net Metrics Retention Aggregator 48

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. The latter means products, analytics, optimisations, and developers. Highly experienced, top-tier angels. Requires team relocation.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

ConversionXL

APRIL 6, 2016

There are three: behavior analysis, planning and prioritization, and research and analytics. This entire model is very close to the Lean Startup model. Day 3 – Analytics, Personalization and Retention. There are many issues with analytics configurations. Increase virality –> decrease eCPA.

Retention 48

Retention Algorithm Software Review Conversion 48

crowdSPRING Blog

JUNE 6, 2016

The problem is that most startups don’t have the budget to spend on fancy (or sometimes even simple) SEO tools or consultants to pay for deep analytics or content strategies. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Lean Business: Do Unto Others*. Image credit: SEO.

Small Business 48

Small Business Social Media Marketing SEO 48

Software By Rob

AUGUST 5, 2010

The knowledge that you need 10,000 hours to master a subject, that certain trends become viral after the 412th person adopts it, or that you should make your product remarkable, is not going to help you launch. I figure, hey, we make (real, physical, heavy) stuff, I should bone up more on Lean Manufacturing.

Founder 78

Founder Startup Software Review Software 78

blog.expensify.com

APRIL 24, 2012

Just as.NET is both a lock-in and very restricting, and Java violates both “lean cuisine class hierarchy” and “objects if necessary, but not necessarily objects”, the “we’ll just use XML” mantra deserves to die. That would have given you a trifecta. March 27, 2011 at 9:56 pm. sean is my user name.

Java 107

Java PHP Software Review Coder 107