Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. story of why: Take a look at the Google Analytics log for BothSidesofTheTable.com for yesterday. I understand why he would think that – Google Analytics tells him so.

Analytics 292

Analytics Social Media Campaign Viral 292

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Analytics also extend to iPhone and web apps using Facebook Connect. It’s awesome.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! has announced that it has built a visualization and analytics tool for marketers at agencies , brands or frankly any business that has a need to more effectively run social campaigns. End of story. Today awe.sm

Technical Review 307

Technical Review Marketing SEM Campaign 307

Both Sides of the Table

AUGUST 20, 2015

We’ve had just one market since then and it could confuse one into thinking: every deal finds downstream investors, every company good or bad finds a home, you know anything at all about brazil, india, china or even saas sales, ecommerce or analytics (you know all these in a bull market).

Churn Rate 150

Churn Rate Silicon Valley Brazil Valuation 150

Both Sides of the Table

JUNE 12, 2010

Google Analytics vs. Facebook’s new analytics tool. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.

Venture Capital 217

Venture Capital Los Angeles Oakland Asia 217