SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Beyond simple web analytics, what is needed?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Beyond simple web analytics, what is needed?

Developer 384

Developer Founder Viral Oauth 384

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. It is a social network (like Facebook). That is all you are getting with GRPs from your TV network. I'm not a fan of compound metrics.

Analytics 149

Analytics Marketing Audience Channel 149

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Startups provide introductions and Tony and fellow panelists provide feedback in real-time.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

ReadWriteStart

OCTOBER 13, 2021

Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Social network integration, Facebook selling, Facebook ads, Google ads, discount codes, and coupons, and other enticing options are interesting ways to retain customers.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

Up and Running

AUGUST 24, 2020

Here are just a few things you can do by leveraging data analytics: Gain a better understanding of changing customer preferences Discover new business opportunities Identify and eliminate bottlenecks in your operations Minimize and better allocate advertising costs Provide greater customer support through automated chat. 5G Network.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

Startup Professionals Musings

JANUARY 15, 2022

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

OCTOBER 18, 2010

Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Key social networks are Facebook (500 million consumers) and LinkedIn (60 million professionals). Put your social network links on your stationery, business cards, and email.

Social Media 238

Social Media Media Startup Social Network 238

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener. Starting out, you can’t hit every network and outlet full-force. Prioritize social networks.

Social Media 158

Social Media Media Viral Startup 158

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Image source ). By Gagan Mehra.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ReadWriteStart

OCTOBER 13, 2021

Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Social network integration, Facebook selling, Facebook ads, Google ads, discount codes, and coupons, and other enticing options are interesting ways to retain customers.

Artificial Inteligence 78

Artificial Inteligence Technical Review Software Review Analytics 78

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g. Cohort metrics can help drive more repeat customers. buyers during a holiday promotion).

Retention 126

Retention Analytics Campaign eCommerce 126

crowdSPRING Blog

JULY 24, 2018

People who use Google AdWords have two possible networks they can use to target users: the search network, and the Display network. The search network involves pay-per-click advertising (or Paid Search). The Google Display Network has a massive reach of approximately 90% of global internet users. Social marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

People who use Google AdWords have two possible networks they can use to target users: the search network, and the Display network. The search network involves pay-per-click advertising (or Paid Search). The Google Display Network has a massive reach of approximately 90% of global internet users. Social marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

SEPTEMBER 9, 2021

Regardless of which way social media networks move the goalposts, if you base your marketing strategy on relationships and communication, you’re well-positioned to get noticed and grow a loyal following. Build a new social media marketing strategy from what you already have. However, its tone of voice differs slightly.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

JANUARY 3, 2019

With a single click, a user can destroy Google Analytics data: Moving from an AMP page to the main site or the main site to a payment processor can turn one visit into multiple sessions, mucking up source data along the way. Session stitching repairs technical fault lines, preserving clean analytics data and rescuing attribution information.

Analytics 127

Analytics Caching API Hosting 127

ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. Wrong metric. Black Friday data.

Social Media 134

Social Media Sales Media Social Network 134

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Startup Professionals Musings

APRIL 13, 2019

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

Social Media 199

Social Media Media Analytics Viral 199

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. 16 Top Social Analytics Tools For 2016.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

SEPTEMBER 12, 2017

Website Grader – A free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security. SimilarWeb – See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source. Social participation. Helpful tools.

Software Review 65

Software Review Technical Review SEO Reputation 65

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you.

Analytics 60

Analytics Metrics Technical Review Channel 60

Duct Tape Marketing

JUNE 14, 2012

Investigate social settings in your CRM and add Rapportive to your email. Investigate social tools such as TweetDeck , HootSuite or SproutSocial to help monitor mentions. Bonus: Add paid options like Radian6 or Trackur for deeper listening metrics. Start sharing your blog posts on social networks.

Software Review 74

Software Review Social Network Social Media Analytics 74

ConversionXL

OCTOBER 19, 2021

A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. Facebook is also the most popular social network with people over 65. For every goal you set, choose the most relevant metrics to track. . But in the U.S.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

JULY 31, 2014

billion users, spending 700 billion minutes on the network every month. In the United States, 58% of the population use at least one social network, and that number leaps to 98% for those aged 18 to 24 years old. And yet, I still have organizations or consultants tell me, “my customers aren’t really on social media.”.

Social Media 36

Social Media Media Social Network Cloud 36

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while Analytics performs better on Twitter. image source.

Software Review 116

Software Review PPC Analytics Search 116

Startup Professionals Musings

OCTOBER 2, 2013

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. ROI entrepreneur startup metrics social media business'

Social Media 252

Social Media Media Entrepreneur Metrics 252

Version One Ventures

SEPTEMBER 28, 2015

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. As we have been developing our investment thesis on social platforms , we want to provide the similar information and tools.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

Duct Tape Marketing

AUGUST 24, 2022

In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m going to talk about the topic of analytics — specifically tracking results, either for your own business or clients you may work with. 2:58] What metrics to look at throughout the different levels of the marketing funnel. [3:32]

Marketing 83

Marketing Metrics Analytics Social Media 83

YoungUpstarts

DECEMBER 6, 2017

Knowing what metrics to measure and how to perform those measurements is key to monitoring how much attention your brand has captured. An important indicator of strong brand awareness that a tool like Google Analytics can show you is your direct traffic. These five elements will give you an idea of how far reaching your brand is: 1.

Social Media 124

Social Media Analytics Social Network Search 124

mashable.com

JULY 10, 2012

SumAll is one such company, providing data analytics to small- to medium-sized online businesses. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. it was what the networks were selling before ‘behavioral’ got hot in 2006. Social Media.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101