Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 142

Metrics Analytics Campaign Conversion 142

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

OCTOBER 31, 2014

Some of you out there may find this Google Analytics feature overview to be mostly review. From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data. The rest are based on data points that are part of standard Google Analytics collection processes.

Analytics 134

Analytics Software Review eCommerce Conversion 134

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Framework Metrics Algorithm 93

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” SEO – Search Engine Optimization for Online Marketing Concept. These search engine optimization (SEO) skills are absolutely essential for digital marketers.

Technical Review 146

Technical Review PPC SEM Marketing 146

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. According to the Adjust and Sensor Tower report, in 2021, m-commerce accumulated 54% of all e-commerce sales worldwide, whose market exceeds $3.5 Only in 2021, 72.9%

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 85

Metrics Marketing Software Review Cofounder 85

Up and Running

FEBRUARY 25, 2021

An SEO audit is simply the process of identifying issues on your website that could be limiting your ability to rank on Google or other search engines. A poor site experience makes it less visible in search engines. This means that you’re missing out on web traffic, which means you’re missing out on sales. Google Analytics.

SEO 85

SEO Technical Review Metrics Analytics 85

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?

Analytics 132

Analytics Software Review eCommerce Search 132

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

DECEMBER 6, 2021

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Google Analytics is free and many social channels have their own reporting pages.

Small Business 153

Small Business Marketing Software Review Technical Review 153

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Don't do paid search. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

YoungUpstarts

SEPTEMBER 30, 2020

If you’re an e-commerce site, you’re probably always looking for new ways to generate more sales. Although for e-commerce shops the primary goal might be to increase sales, there are other valuable things influencer marketing campaigns can bring to your company. These elements will help you track your analytics later on.

Campaign 147

Campaign Software Review Social Media Social Network 147

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

YoungUpstarts

FEBRUARY 29, 2016

Here, we’ll show you 6 tips on how to turn your website into a booming source of leads, enquiries and red hot sales. According to Google, the number of mobile search queries overtook desktop queries in 2015. At the same time, your search engine rankings will be affected too. Optimise Your Website For The Search Engines.

Sales 100

Sales Technical Review SEO B2B 100

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). Facebook works.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

Up and Running

JULY 6, 2021

Traffic leads to inquiries and sales, and consistent visits from the same users mean repeat customers. When your site traffic suddenly dips or your rankings plummet, it will create lost opportunities that affect your conversions and sales. With Google, check Google Search Console and look for warnings in the message menu.

Software Review 104

Software Review Small Business Algorithm SEO 104

ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. On the contrary, you’re likely to afford a modest average conversion rate from search traffic. Email subscribers from search traffic.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc. Getting Started with Android.

Analytics 48

Analytics Mobile Metrics Acquisition 48

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. I also believe that every company in a different stage of their evolution when it comes to sales, marketing, and audiences. YouTube is magnificent.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Are you sure voice search isn’t just a fad? Yes, we’re sure.

B2B 100

B2B eCommerce Search Technical Review 100

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” SEO – Search Engine Optimization for Online Marketing Concept. These search engine optimization (SEO) skills are absolutely essential for digital marketers.

Technical Review 78

Technical Review PPC SEM Marketing 78

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. You need to track pre-purchase, post-purchase, and then overall business analytics. In terms of pre-purchase, traffic and content metrics. Those keywords are very, very expensive.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Implement clear product categorization, intuitive search functionality, and a streamlined checkout process. Thanks to Steven Light, Avenue B ! #13- Next, technology is your ally.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

ReadWriteStart

OCTOBER 13, 2021

The automated sales option helps you take repetitive tasks off your head. Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Marketing tools such as custom gift cards, product reviews help sellers increase their sales. Shopping stag. Videofy.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. You must use metrics that are unique to the medium.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Google Analytics and CRM) used to track them.

Campaign 149

Campaign CTO Marketing Social Media 149

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Now, all those other metrics suddenly have a purpose and context. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MARCH 24, 2021

Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. One of the most powerful ways to create a more effective sales funnel is to analyze and optimize your branded search. What is branded search?

Search 157

Search Sales Naming Video 157