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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Retargeting and remarketing. Partner program.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102
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The Making of GreenPal with founder Bryan Clayton

Duct Tape Marketing

What do you do to help with retention? They offer a series of options including email and social outreach, PPC, retargeting, and sales chatbots. You can also monitor how each campaign is performing and track results in real-time with your cloud-based Analytics dashboard. What do you do to help with retention?

Founder 85
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

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30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

Real estate professionals are well-versed in determining which properties are suitable for sale or rent. 10- Use of telephone sales and sales automation. A future trend that I see in my industry is the use of telephone sales for life insurance. Life insurance has always been largely a face-to-face type of sale.