Startup Professionals Musings

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7 Ways to Use Data and Analytics for Strategic Change

Startup Professionals Musings

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Strategic decision makers need to see the data, in addition to marketing and sales. Let the data and the analytics suggest the questions you need to ask, not the answers.

Analytics 149
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing. Long sales cycles obscure beginning and end of costs.

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7 Strategies For Accelerating Growth In Your Business

Startup Professionals Musings

These can be utilized as force multipliers by creating “pop-up” stores or events at a moment’s notice in the middle of an opportunity to get interest, attention, and sales. It’s already in use by law enforcement to predict security hotspots, health-care to predict needs, but most businesses are far behind in the use of analytics and big data.

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7 Tips For Expediting The Scaling Of Your New Venture

Startup Professionals Musings

These can be utilized as force multipliers by creating “pop-up” stores or events at a moment’s notice in the middle of an opportunity to get interest, attention, and sales. It’s already in use by law enforcement to predict security hotspots, health-care to predict needs, but most businesses are far behind in the use of analytics and big data.

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9 Success Inhibitors To Overcome For Rapid Growth

Startup Professionals Musings

Although their focus was primarily on the sales team, I believe that many of their key success inhibitors, including the following, apply equally well to all functional areas of your team: Some team members have an entitlement mindset. Making decisions without discipline and analytics.

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7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

Use tools and analytics to identify trends and directions. An easy way to connect with people you can learn from, and keep your pulse on where things are heading, is to hire team members who are smarter than you in complementary business areas, including marketing and sales. Build and listen to an effective group of advisors.

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Use Key Strategic Elements To Avoid Business Plateaus

Startup Professionals Musings

As a business advisor, when I bring this up, at best I will hear the defense that you are focused on the strategy of the moment, such as such as how to increase sales, or reach a new market. The result is a business plateau that hits you like a ton of bricks. Seek out and capitalize on emerging opportunities.