ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., If we know what software they use, we know who to partner with for events, webinars , and content, we know which tool-specific courses to teach, and we can even do some sales development campaigns based on software segmentation.

Software Review 102

Software Review Design Agile Analytics 102

ConversionXL

DECEMBER 2, 2015

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Technical Analysis. User Testing.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

DECEMBER 13, 2022

Some 74% of optimizers with a structured approach to conversion also claim improved sales. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. site analytics data. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. webmaster tools query data.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

FEBRUARY 3, 2022

Getting your analytics house in order will give you the data you need to answer these questions. Using your analytics data, you can uncover which channels drive action at each stage of the funnel. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc.

Framework 102

Framework Marketing Acquisition Retention 102

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Mixpanel: An advanced analytics platform, Mixpanel allows users to drill down and better understand how visitors engage with your site. Do you manage your own keyword campaigns or work closely with the person who does?

Small Business 79

Small Business SEM Social Media Mobile 79

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 84

Small Business SEM SEO Social Network 84

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

crowdSPRING Blog

DECEMBER 8, 2013

Secondly, why not find ways to increase sales, cement loyalty, and spread-word-of-mouth at the same time? Be sure to carefully code these offers so you can track whether the offer is effective in attracting sales, and whether customers are interested in or appreciative of the “thanks you” offered. Pay-per-click.

Small Business 85

Small Business Startup Campaign SEM 85

Duct Tape Marketing

NOVEMBER 10, 2015

New tools aimed at making analytics for small business owners and marketing a snap come to life seemingly daily. Sales – This isn’t very telling on it’s own, but you certainly need to know if sales are up or down. I also believe in sales projections, a lot like goal setting, as a driver of growth.

Metrics 28

Metrics Small Business Analytics SEM 28

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Google Analytics. Why you should consider using it: There are numerous paid analytics tools available – and many are quite good. Tips: We monitor traffic to every page on our site.

Small Business 102

Small Business Analytics Social Media Search 102

crowdSPRING Blog

OCTOBER 27, 2013

In fact, 15% of them are outsourcing design and development of their SM campaigns, 11% using outside capacity to create content and 10% are outsourcing their social media analytics. By outsourcing managers can free up their time, leverage expert help, and create brand value.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? That means a SEO friendly site and domain name to match your image so people find you before they find any potential detractor(s).

San Jose 60

San Jose SEM Campaign SEO 60

ConversionXL

JANUARY 22, 2015

It should be so easy to see the ROI – especially when compared to opaque stuff like SEO. You can’t rely on web analytics data – and just compare time periods – as everything changes. Fortunately it didn’t take much digging in analytics to spot the cause of the drop. Now 3, 6 or 12 months go by.

Analytics 48

Analytics SEM Metrics Conversion 48

Duct Tape Marketing

MAY 4, 2016

Sales Playbooks– This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads. Pipedrive – Visualize your sales pipeline and keep the line moving. Further Reading: How to Create Killer Sales Playbooks. The Sales Development Playbook. SEM Rush – Find profitable key words.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Seeing Both Sides

FEBRUARY 8, 2011

As the process gets cheaper and the data and analytics gets better, that will change. I'd be shocked if you, dear reader, did not have an analytical report in your files somewhere in 5 years about your personal genome and insight into its health implications. And that gets me to the concept of inbound marketing. Inbound marketing.

Marketing 38

Marketing SEM Database Analytics 38

Duct Tape Marketing

JANUARY 6, 2021

Sales outreach , add it to your to-do list. They work on building brand awareness, managing social media, planning and implementing marketing campaigns, creating content for SEO and traffic growth, tracking and analyzing performance data, and the list goes on. . Critical thinking —they’re inquisitive and analytical.

Hiring 83

Hiring Management Marketing Social Media 83

Occam's Razor

APRIL 6, 2009

Clearly even a one topic (Analytics) blog can have a verrrrry long tail. Question: I want to have a post spring break sale on my GPS related inventory, how can I find the most relevant keywords and key phrases to purchase? Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. You have a real business.

Search 103

Search PPC Matching Analytics 103

marketingland.com

JULY 11, 2012

Analytics |. Yelp Opens First International Sales Office In London Marketing Day: July 10, 2012 Review: Official Google+ App Launched For iPad SMX East Agenda Now Available – Super Early Bird Rates Expire Soon! New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Social Media |.

Email 49

Email Mobile SEO Search 49