Remove archive tag money-game
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Some firms correctly point out that, “It’s fine if 8 out of 10 of our companies fail if the remaining two return 20x our money. That’s a better return than having 10 out of 10 companies succeed and each return 2x our money. Or at times an even more honest answer, “My senior partners say this is the only way to do it.”

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Without the revenue to match its expenses, the company is in now danger of running out of money. In tougher times investors are tighter with their wallets and make the “tossing good money after bad” calculations with a more frugal eye. Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired. Any of this sound familiar?

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Rocket Science 5: Who Needs Domain Experts

Steve Blank

The company was founded to build games with embedded video to bring Hollywood stories, characters, and narratives to a market where “shoot and die” twitch games were in vogue. In the game business of the early 1990’s video was at best a brief narrative, a distraction you maybe watched once, not the core of the game.

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Lean Startups aren't Cheap Startups

Steve Blank

Lean Startups aren’t Cheap Startups A Lean Startup is not about the total amount of money you may spend over the life of your startup. Over its lifetime a Lean Startup may spend less money than a traditional startup. It may end up spending the same amount of money as a traditional startup.

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Rocket Science 2: Drinking the Kool-Aid

Steve Blank

Of course no VC firm will come right out and say, “If you’re an EIR for us you can’t do your next deal with any other firm.&# Hmm… You’ve taken their money, eaten their food, sat in their meetings and you are going to take money from someone else? I didn’t give his video game idea another thought. They have your soul.

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Raising Money Using Customer Development

Steve Blank

It should go without saying that this post is not advice, nor is it recommendation of what you should do, it’s simply my observation of how companies using Customer Development positioned themselves to successfully raise money from venture investors. If they’re not busy looking at their Blackberry’s/iPhone’s.) How many are there?

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Rocket Science 4: The Press is Our Best Product

Steve Blank

Judging by the ink we had gotten, we were the hottest company in the game business, with stories in Fortune, Forbes, Variety, The Hollywood Reporter, and the cover of Wired magazine. Everyone Else is an Idiot The theme of our press blitz was all about how we were going to show the old tired game companies the right way to make video games.