The Customer Development Manifesto: Reasons for the Revolution.
Steve Blank
AUGUST 31, 2009
Some firms correctly point out that, “It’s fine if 8 out of 10 of our companies fail if the remaining two return 20x our money. That’s a better return than having 10 out of 10 companies succeed and each return 2x our money. Or at times an even more honest answer, “My senior partners say this is the only way to do it.”
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