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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Reply shiftMode » Blog Archive » Nobody Cares About Your Product , on August 31, 2009 at 2:30 pm Said: [.] related recent reading: The Customer Development Manifesto: Reasons for the Revolution, The Customer Development [.] The Customer Development Manifesto: Reasons for the Revolution (part 1) [.] Thanks again.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

How to improve A/B test results How to prioritize A/B test hypotheses How long to run A/B tests How to set up A/B tests How to analyze A/B test results How to archive past A/B tests A/B testing statistics How to do A/B testing: tools and resources. This can involve fixing, adding, or improving tag/event handling in analytics.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

The VP of Sales comes to a board meeting, still optimistic, and provides a set of reasonable explanations – “our pipeline looks great, but orders will close next quarter” or “we’ve got lots of traffic to our site, we just need to work on conversion.” The board raises a collective eyebrow. Any of this sound familiar? Thanks for sharing.

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

Just ensure each new idea added to your backlog (more on this shortly) is tagged with the correct multiplier. It’s the same reason copywriters turn to sales teams and support teams when they conduct their research. For example, Projects asks you to pick a growth lever… You’ll also notice the tags section.

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Let's Fire Our Customers

Steve Blank

Let’s Fire Our Customers « Steve Blank (tags: product-management startup business) [.] New strategic direction in companies with loyal customers have different consequences then when you had no customers Acquiring new customers are a lot more expensive that converting existing ones. Steve Blank: Let’s fire our customers [.]

Customer 195
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Customer Development is Not a Focus Group

Steve Blank

steveblank , on September 7, 2010 at 11:00 pm Said: Mark, You’ve just listed the reasons why startups are not done by accountants with spreadsheets. Customer Development is Not a Focus Group « Steve Blank (tags: entrepreneurship startups) [.] It’s an art. Customer Development is not a giant focus group.

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supermac War Story 1: Joining supermac

Steve Blank

The liabilities were equally clear: the existing distribution channel and their dealers and customers thought they knew who the company was – a failure – and what it stood for – a mixed bag of commodity products with low margin, no compelling reason to sell and a set of competitors with much better products. Nothing I couldn’t fix.